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Why Is Intel Interested in Developing an In-House Discrete GPU?

Why Is Intel Interested in Developing an In-House Discrete GPU?

Intel (INTC) has joined hands with Advanced Micro Devices (AMD) to bring the latter’s discrete GPU (graphics processing unit) technology to its laptop CPU (central processing unit). With this partnership, Intel aims to increase its revenue from the declining PC (personal computer) market. Intel has been increasing its PC revenue by increasing its ASP (average selling price) through product segmentation.