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Nike just opened a brand-new store that could change sneaker buying forever (NKE)

Nike just opened a brand-new store that could change sneaker buying forever (NKE)

Nike just opened a new store, called Nike by Melrose, in Los Angeles. It's the first Nike Live concept store, which seeks to maximize speed and convenience by combining digital offerings with a 4,000-square-foot physical retail location. LOS ANGELES — Nike by Melrose is open for business.