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Boston Beer and Pepsi's New Hard Mountain Dew Could Already Be in Trouble

·5-min read
Boston Beer and Pepsi's New Hard Mountain Dew Could Already Be in Trouble
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There was already good reason to doubt the new Mountain Dew branded hard soda collaboration from Pepsico (NASDAQ: PEP) and Boston Beer (NYSE: SAM), but the alcoholic beverage may already be in trouble even before it's had a chance to roll off the production line. Archaic Prohibition-era regulations could kill the drink, or at the very least cause problems with distributors for the two beverage companies. Pepsi and Boston Beer announced this summer they were forming a joint venture to produce an alcoholic version of the neon green soda called Hard Mtn Dew, a flavored malt beverage that will have 5% alcohol by volume.

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