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Putting the Alibaba–Easyhome Relationship in Perspective

Putting the Alibaba–Easyhome Relationship in Perspective

In February, Alibaba (BABA) announced that it was investing ~$870 million in a 15% stake in Easyhome, a leading home-improvement chain in China. Easyhome started its operations in 1999, and it has grown to become China’s second-largest home improvement and furniture provider, with 223 outlets across the country.