3 Reasons Lululemon's Mirror Acquisition Could End Badly
When Lululemon (NASDAQ: LULU) announced it was acquiring Mirror, the virtual workout start-up, some investors might have been reminded of Under Armour's (NYSE: UAA) (NYSE: UA) attempt to expand into the connected fitness space. Given Under Armour's recent struggles, it's difficult to remember that the company used to report massive revenue growth. The company seemed to be a perfect fit to integrate fitness apps, data collection, and fitness gear -- but its fortunes faded as management invested time and resources into a business it didn't seem to understand.