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2024 NCAA Basketball Championships Business Analysis Report: Final Viewership Tops 18.87 Million, Beating Men's Game by Over 4 Million

Research and Markets
·3-min read
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Dublin, June 17, 2024 (GLOBE NEWSWIRE) -- The "Sport - Sport Event Analysis - Event - 2024 NCAA Basketball Championships" report has been added to ResearchAndMarkets.com's offering.

This report provides an overview of the event including its sponsorship portfolio, broadcasters and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event's attendance is also included.

CBS, which broadcasted the men's title game has a 13-year agreement with the NCAA worth $771.43 million a year. According to Nielsen, the men's title game between the University of Connecticut and Purdue University captured an audience of 14.82 million viewers. The women's championship game between the University of South Carolina and the University of Iowa brought in 18.87 million viewers on ESPN and ABC, the most watched women's basketball game ever.

The 2024 NCAA Basketball Championships' top sponsor in terms of value was Coca-Cola. The one-year renewal deal has an estimated total value of $50 million. AT&T had the second most annually lucrative partnership with the Championships. The two-year renewal agreement is worth $30 million annually. The most recent deal to partner with March Madness is a three-year deal with the home improvement retail chain Home Depot, worth $10 million annually.

The University of South Carolina's agreement with Under Armour is the most lucrative kit deal, worth $7.15 million annually across ten seasons. The University of Connecticut have the second most lucrative deal of the four teams involved in the two title matches. They have a one-year renewal agreement with Nike, worth $5.6 million annually. Purdue University's five-year renewal agreement with Nike is worth $2.2 million annually, due to expire in June 2024.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2024 NCAA Basketball Championships. Viewership industry professionals who want a detailed analysis on the popularity of the event will also benefit from reading this report.

Reasons to Buy

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  • For those wanting an in-depth analysis of how the 2024 NCAA Basketball Championships performed, in the sense of both business and popularity.

Key Topics Covered:

1. Event Introduction

  • Executive Summary

  • Introduction

2. Media Landscape

  • Broadcasters Breakdown Across the United States

  • Broadcasters Breakdown Across the Rest of the World

3. Sponsorship

  • Sponsorship Portfolio

  • Sponsorship Breakdown

4. Ticketing

  • Ticketing Breakdown

5. Kit Supplier Deals

  • Kit Suppliers Breakdown

6. Appendix

  • Sources

7. Contact the Publisher

  • About the Analyst

  • Contact the Publisher - A global network of offices

List of Tables

  • Slide 7 - The table shows the 2024 NCAA Basketball Championships Broadcasters Across the United States

  • Slide 8 - The table shows the 2024 NCAA Basketball Championships Broadcasters Breakdown Across the Rest of the World

  • Slide 11 - The table shows the 2024 NCAA Basketball Championship Sponsorship Portfolio Breakdown

  • Slide 13 - The table shows the 2024 NCAA Basketball Championships Ticketing

  • Slide 15 - The table shows the 2024 NCAA Basketball Kit Suppliers Breakdown



A selection of companies mentioned in this report includes, but is not limited to:

  • ESPN

  • CBS

  • Coca-Cola

  • AT&T

  • Home Depot



For more information about this report visit https://www.researchandmarkets.com/r/hzwhjs

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900