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24 products that blew up on TikTok in 2020

Katie Dupere
·6-min read

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Among many things, 2020 was undoubtedly the year TikTok took over. Besides claiming world domination, the platform also came for everyone’s wallets, with countless products going viral thanks to users’ video reviews. From cleaning products to slick pens to beauty items galore, TikTok users proved they have a keen eye for the next big thing.

Check out these viral TikTok products that took over everyone’s For You Page in 2020. Scoop up one, two or 24 for your next TikTok Made Me Buy It video. You know you want to.

1. L’Oreal Telescopic Mascara, $8.44 (Orig. $9.24)

Credit: Amazon

TikTok users discovered this under-$10 drugstore mascara earlier this year, promising “big, bombshell eyelashes” to literally anyone who applies it. The product quickly sold out everywhere — and is still difficult to find to this day.

2. Sharpie S-Gel Pens, 4-Count, $5.27

Credit: Amazon

This pen apparently “glides across paper like Kristi Yamaguchi used to on ice,” which is a pretty bold claim. TikTok is fully in love, though, selling out the Sharpie S-Gel Pen everywhere time and time again.

3. The Pink Stuff, $8.99

Credit: Amazon

The Pink Stuff by Stardrops went incredibly viral on TikTok in August, with users saying the product is tough on all sorts of hard-to-clean areas — and it truly does live up to the hype.

4. Impala Roller Skates, $114

Credit: Smallables

Also available on Amazon and Tilly’s

Roller skates took over TikTok in 2020, with Impala Roller Skates emerging as the top affordable brand to hone your skating skills.

5. Luna Bean Keepsake Hands Casting Kit, $42.95 (Orig. $49.99)

Credit: Amazon

Popularized by TikTok in 2020, The Luna Bean Keepsake Casting Kit allows you to preserve a moment in time with a loved one by molding your hands together in a plaster art-like piece. And it’s easy to do at home.

6. Revlon Oil-Absorbing Roller, $12.99

Credit: Amazon

Revlon’s Oil-Absorbing Volcanic Roller first went viral on TikTok in late March, and became almost impossible to find for weeks upon weeks after. Now, you can finally buy the volcanic rock-based roller that nixes shine in just a few swipes.

7. Revolution Pro Blur Stick Universal Face Primer, $15

Credit: Ulta

TikTok creators discovered this $15 wonder-product in the summer, saying it “blurs everything on your freaking face.” It can be worn alone or under foundation, which is pretty stellar.

8. Martinelli’s Apple Juice, Pack Of 9, $16.78

Credit: Amazon

This particular brand of apple juice went viral on TikTok for the strangest reason. Biting into the short, stout bottles of juice apparently makes the same sound as biting into a super crunchy apple — and TikTok users could not stop testing the weird trend for themselves.

9. Double Dry Food Dispenser, $28.93 (Orig. $49.99)

Credit: Amazon

Dry food dispensers, which are all over Amazon, went viral in 2020 as a solution to storing cereal when many were tossing cereal boxes over COVID-19 concerns. The aesthetically-pleasing dispensers fill from the top and dispense out the bottom.

10. ChomChom Roller Pet Hair Remover, $24.95

Credit: ChomChom

This viral lint roller is called a ChomChom, and the amount of pet hair the device picks up from furniture, rugs and linen is sickly satisfying.

11. Elizavecca Milky Piggy Carbonated Bubble Clay Mask, $11.99

Credit: Amazon

Elizavecca’s Milky Piggy Carbonated Bubble Clay Mask is a wacky $10 face mask that first went viral in 2016 via an iconic meme. TikTok rediscovered the mask this year to some hilarious results.

12. Kokostar Lip Mask, $38

Credit: Kokostar

There’s no doubt that the cutesy packaging has something to do with these lip masks going viral. The lip-shaped tins and similarly-shaped lip masks impressed skincare TikTok in 2020, selling out over and over again.

13. Truly Unicorn Fruit Body Butter, $20

Credit: Ulta

This luscious rainbow-hued swirl may look like sweet frosting, but it’s actually a body lotion. Truly’s Unicorn Fruit Body Butter went viral on TikTok in April for its winning combination of good looks and performance.

14. Freck Beauty OG Freckle Pen, $22

Credit: Urban Outfitters

Freck is the go-to viral product for creating temporary fake freckles. The faux freckle cosmetic pen provides long-wearing beauty marks anywhere on the skin.

15. Kaja Cheeky Stamp Blendable Blush, $24

Credit: Sephora

E-girls made blush the it-makeup product of 2020 — and this heart-shaped option from Kaja was TikTok’s go-to for getting perfectly pink cheeks.

16. e.l.f. Poreless Putty Primer, $8

Credit: Amazon

This primer went viral on TikTok earlier this year. It quickly became the top-selling primer in the U.S. Many users compare the product to more expensive luxury brands, like Tatcha’s Silk Canvas.

17. The Ordinary AHA 30% + BHA 2% Peeling Solution, $7.20

Credit: Ulta

Perhaps the most viral skincare product on TikTok this year, this blood-red serum by The Ordinary smooths skin and heals blemishes.

18. Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment SPF 30, $52

Credit: Sephora

Don’t let the green hue fool you. This color-correcting treatment cancels out redness in the skin and protects against sun damage. TikTok is so in love with this Dr. Jart+ gem that the product sold out everywhere for weeks after going viral.

19. SoftSheen-Carson Magic Fragrant Shaving Powder, $3.49

Credit: Amazon

This shaving powder isn’t a shaving cream, but rather a chemical hair remover that dissolves hair. Formulated for Black men, women on TikTok found the product to be a holy grail for removing coarse body hair.

20. Aerie OFFLINE High-Waisted Crossover Legging, $44.95

Credit: Aerie

TikTok discovered these Aerie leggings with a gorgeous crossover waistband in late November — and they’ve been quickly selling out with every restock ever since.

21. Revlon One-Step Hair Dryer, $39.99 (Orig. $59.99)

Credit: Revlon

TikTok became obsessed with the Revlon One-Step Hair Dryer in early 2020 — and for a good reason. The hair brush-hair dryer hybrid gives you a blowout at home with minimal effort or hairstyling skill.

22. BlissLights Sky Lite, $49.99

Credit: Amazon

This galaxy light turns your whole room into a spectacular starry night sky. For TikTok, which is all about the aesthetic, this light is the ultimate mood setter and just plain cool.

23. Zenbody Ionic Shower Head, $22.99

Credit: Amazon

Said to increase water pressure and filter out impurities, this shower head went viral on TikTok for saving renters from less-than-pleasing showers.

24. Simple Modern Classic Insulated Tumbler, $17.93

Credit: Amazon

TikTok found these stylish tumblers after seeing countless models and celebrities toting them around. The insulated tumbler keeps your drink cold all day long — and looks dang cute while doing it.

If you enjoyed this story, check out how e-girls have made blush the it-makeup product of 2020.

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