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Aldi Is Trying To Use M&S's Colin/Cuthbert The Caterpillar Court Case To Raise Money For Charity

Anna Lewis
·3-min read

It looks like Aldi may have finally got in trouble for its not-so-subtle copies of iconic products.

It’s been announced that Marks & Spencer has begun legal action against Aldi over its Cuthbert The Caterpillar cake. In case you hadn’t guessed, M&S believes that Cuthbert is just a smidge too similar to its iconic Colin The Caterpillar.

M&S is claiming that their similarity leads consumers to believe they are of the same standard and “rides on the coat-tails” of M&S's reputation. It lodged an intellectual property claim with the High Court this week.

The result M&S wants is for Aldi to remove the product from sale and agree not to sell anything similar in the future.

View this post on Instagram

A post shared by M&S Food Press Office (@marksandspencerfoodpr)

A spokesman said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.

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“So, we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value.”

After reacting to all this with some very, VERY funny memes, Aldi is now trying to convince M&S, plus all the other supermarkets that sell caterpillar cakes to club together to raise money for charity.

But unfortunately, it seems like Marks & Spencer isn't into that idea...

Oh.

Let's get back to those memes to cheer us up, shall we?

It started when Aldi had a dig at the famous M&S adverts:

It then had some fun with some word-play:

We would 100% watch this documentary. Has anyone contacted Louis Theroux yet?

Aldi has also enquired about Judge Rinder’s availability:

And finally, Bruce Bogtrotter’s had a mention too:

M&S is also getting a kick out of the whole thing on social media:

View this post on Instagram

A post shared by M&S Food Press Office (@marksandspencerfoodpr)

We promise to come visit you in jail if it comes down to it, Cuthbert.

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