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America’s 50 Richest Beach Towns

©Shutterstock.com
©Shutterstock.com

Whether for the natural beauty, a more relaxed atmosphere, easy access to beach-related activities or scientifically proven health benefits, living near the water is a dream for many. Due to high costs, it remains just a dream for a lot of folks.

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With so many people willing to pay top dollar to live on or near the beach, it makes sense that beach towns tend to be magnets for high earners. But levels of wealth vary widely in beach towns around the U.S.

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GOBankingRates set out to rank U.S. beach towns by wealth, using $200,000 annual household income as a peg. For this study, we’ve used percentages of households earning that amount to determine the rankings. To compile our list, we’ve analyzed data from U.S. Census American Community Survey and multiple other sources. (Our full methodology is included at the end of this story.)

Of the 50 wealthiest beach towns by this measurement, 12 are in California. That includes six of the top 10. Other states with high totals include Hawaii (9), Florida (7) and North Carolina (6).

It’s worth noting that not all beach towns are crawling with $200,000 earners. Some don’t have any, or at least not enough to register percentage-wise.

Here’s GBR’s list of the 50 wealthiest U.S. beach towns, in reverse order by the percentage of households with annual incomes of $200,000 or more. Also see the most overpriced beach towns on the East Coast.

SeanPavonePhoto / Getty Images/iStockphoto
SeanPavonePhoto / Getty Images/iStockphoto

Charleston, South Carolina

  • Population: 149,960

  • Number of households: 65,198

  • Monthly total cost of living: $5,429

  • Percentage of households earning $200,000+ annually: 14.7

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Wealthy people know the best money secrets. Learn how to copy them.

Darwin Brandis / iStock.com
Darwin Brandis / iStock.com

Holly Ridge, North Carolina

  • Population: 4,236

  • Number of households: 1,583

  • Monthly total cost of living: $4,047

  • Percentage of households earning $200,000+ annually: 15.2

Discover More: 10 Dangerous Cities You Shouldn’t Buy a Home in No Matter the Price

RoxyAnne / Shutterstock.com
RoxyAnne / Shutterstock.com

Kihei, Hawaii

  • Population: 22,247

  • Number of households: 8,001

  • Monthly total cost of living: $11,123

  • Percentage of households earning $200,000+ annually: 15.2

cristianl / iStock.com
cristianl / iStock.com

Miami Beach, Florida

  • Population: 82,400

  • Number of households: 41,711

  • Monthly total cost of living: $17,761

  • Percentage of households earning $200,000+ annually: 15.3

FilippoBacci / Getty Images/iStockphoto
FilippoBacci / Getty Images/iStockphoto

New York City

  • Population: 8,622,467

  • Number of households: 3,282,804

  • Monthly total cost of living: $7,335

  • Percentage of households earning $200,000+ annually: 15.6

Sean Pavone / iStock.com
Sean Pavone / iStock.com

Indian Rocks Beach, Florida

  • Population: 3,689

  • Number of households: 1,840

  • Monthly total cost of living: $8,107

  • Percentage of households earning $200,000+ annually: 16.1

Niantic, Connecticut

  • Population: 3,497

  • Number of households: 1,568

  • Monthly total cost of living: $4,960

  • Percentage of households earning $200,000+ annually: 16.5

Read Next: Don’t Buy a House in These 10 US Cities — Growing Populations and Overcrowding

CampPhoto / Getty Images/iStockphoto
CampPhoto / Getty Images/iStockphoto

Kilauea, Hawaii

  • Population: 3,386

  • Number of households: 986

  • Monthly total cost of living: $12,370

  • Percentage of households earning $200,000+ annually: 16.7

Oscity / Shutterstock.com
Oscity / Shutterstock.com

Cape May, New Jersey

  • Population: 2,815

  • Number of households: 1,233

  • Monthly total cost of living: $5,888

  • Percentage of households earning $200,000+ annually: 17

Steve Heap / Shutterstock.com
Steve Heap / Shutterstock.com

Lihue, Hawaii

  • Population: 8,649

  • Number of households: 2,714

  • Monthly total cost of living: $7,993

  • Percentage of households earning $200,000+ annually: 17.1%

Paia, Hawaii

  • Population: 2,211

  • Number of households: 800

  • Monthly total cost of living: $10,195

  • Percentage of households earning $200,000+ annually: 17.6

Darwin Brandis / iStock.com
Darwin Brandis / iStock.com

Ocean Isle Beach, North Carolina

  • Population: 809

  • Number of households: 432

  • Monthly total cost of living: $5,662

  • Percentage of households earning $200,000+ annually: 17.8

Check Out: 5 Midwest Cities Where You Can Buy Luxury Homes for $100,000 or Less

©iStock.com
©iStock.com

Emerald Isle, North Carolina

  • Population: 3,870

  • Number of households: 1,751

  • Monthly total cost of living: $6,963

  • Percentage of households earning $200,000+ annually: 18.1

DutcherAerials / Getty Images/iStockphoto
DutcherAerials / Getty Images/iStockphoto

San Diego

  • Population: 1,383,987

  • Number of households: 515,475

  • Monthly total cost of living: $9,328

  • Percentage of households earning $200,000+ annually: 18.6

BackyardProduction / Getty Images
BackyardProduction / Getty Images

Hanalei, Hawaii

  • Population: 300

  • Number of households: 125

  • Monthly total cost of living: $27,545

  • Percentage of households earning $200,000+ annually: 19.2

stevegeer / Getty Images/iStockphoto
stevegeer / Getty Images/iStockphoto

Saugatuck, Michigan

  • Population: 751

  • Number of households: 407

  • Monthly total cost of living: $5,573

  • Percentage of households earning $200,000+ annually: 19.2

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Sean Pavone / Getty Images/iStockphoto
Sean Pavone / Getty Images/iStockphoto

Boston

  • Population: 665,945

  • Number of households: 276,053

  • Monthly total cost of living: $7,255

  • Percentage of households earning $200,000+ annually: 19.6

Kure Beach, North Carolina

  • Population: 2,313

  • Number of households: 973

  • Monthly total cost of living: $7,130

  • Percentage of households earning $200,000+ annually: 20.1

Shane Myers Photography / Shutterstock.com
Shane Myers Photography / Shutterstock.com

Haleiwa, Hawaii

  • Population: 4,708

  • Number of households: 1,497

  • Monthly total cost of living: $12,609

  • Percentage of households earning $200,000+ annually: 20.2

©Shutterstock.com
©Shutterstock.com

Hilton Head Island, South Carolina

  • Population: 37,708

  • Number of households: 17,126

  • Monthly total cost of living: $8,176

  • Percentage of households earning $200,000+ annually: 20.2

aimintang / Getty Images
aimintang / Getty Images

Lewes, Delaware

  • Population: 3,339

  • Number of households: 1,591

  • Monthly total cost of living: $5,677

  • Percentage of households earning $200,000+ annually: 20.6

Explore More: 7 Locations Where Housing Prices Are Plummeting Post-Pandemic

©Shutterstock.com
©Shutterstock.com

Sonoma, California

  • Population: 10,702

  • Number of households: 5,338

  • Monthly total cost of living: $8,581

  • Percentage of households earning $200,000+ annually: 21.8

Kapolei, Hawaii

  • Population: 22,701

  • Number of households: 6,944

  • Monthly total cost of living: $8,157

  • Percentage of households earning $200,000+ annually: 21.8

Arrangements-Photography / iStock.com
Arrangements-Photography / iStock.com

Anna Maria, Florida

  • Population: 825

  • Number of households: 486

  • Monthly total cost of living: $16,153

  • Percentage of households earning $200,000+ annually: 22.4

Bill Perry / Shutterstock.com
Bill Perry / Shutterstock.com

Santa Barbara, California

  • Population: 88,640

  • Number of households: 36,233

  • Monthly total cost of living: $14,039

  • Percentage of households earning $200,000+ annually: 23

Discover More: 50 Most Affordable Cities for Homebuyers

Moab Republic / Shutterstock.com
Moab Republic / Shutterstock.com

Huntington Beach, California

  • Population: 197,481

  • Number of households: 77,641

  • Monthly total cost of living: $10,464

  • Percentage of households earning $200,000+ annually: 23.1

zorazhuang / Getty Images/iStockphoto
zorazhuang / Getty Images/iStockphoto

Kaneohe, Hawaii

  • Population: 35,493

  • Number of households: 11,285

  • Monthly total cost of living: $9,596

  • Percentage of households earning $200,000+ annually: 23.8

Orhan Cam / Shutterstock.com
Orhan Cam / Shutterstock.com

Washington, D.C.

  • Population: 670,587

  • Number of households: 315,785

  • Monthly total cost of living: $6,947

  • Percentage of households earning $200,000+ annually: 23.9

Ken Wolter / Shutterstock.com
Ken Wolter / Shutterstock.com

Santa Cruz, California

  • Population: 61,367

  • Number of households: 21,594

  • Monthly total cost of living: $10,681

  • Percentage of households earning $200,000+ annually: 24.2

Kirkikis / Getty Images
Kirkikis / Getty Images

Chatham, Massachusetts

  • Population: 1,637

  • Number of households: 915

  • Monthly total cost of living: $9,696

  • Percentage of households earning $200,000+ annually: 24.4

Read More: I’m a Home Staging Expert — Watch Out for These 5 Staging Red Flags When You’re Buying a Home

Sean Pavone / iStock.com
Sean Pavone / iStock.com

Gulf Breeze, Florida

  • Population: 6,372

  • Number of households: 2,668

  • Monthly total cost of living: $4,737

  • Percentage of households earning $200,000+ annually: 25

Amy Meredith / Flickr.com
Amy Meredith / Flickr.com

Kennebunkport, Maine

  • Population: 1,318

  • Number of households: 628

  • Monthly total cost of living: $9,068

  • Percentage of households earning $200,000+ annually: 25.3

Richard Sharrocks / iStock.com
Richard Sharrocks / iStock.com

Santa Monica, California

  • Population: 92,168

  • Number of households: 46,207

  • Monthly total cost of living: $17,268

  • Percentage of households earning $200,000+ annually: 26.6

f11photo / Shutterstock.com
f11photo / Shutterstock.com

Seattle

  • Population: 734,603

  • Number of households: 345,246

  • Monthly total cost of living: $8,043

  • Percentage of households earning $200,000+ annually: 27

DenisTangneyJr / Getty Images
DenisTangneyJr / Getty Images

Provincetown, Massachusetts

  • Population: 3,433

  • Number of households: 1,890

  • Monthly total cost of living: $12,608

  • Percentage of households earning $200,000+ annually: 27.8

Read Next: I’m a Real Estate Investor — 10 Places I Would Never Buy Property

Sag Harbor, New York

  • Population: 2,587

  • Number of households: 1,107

  • Monthly total cost of living: $14,357

  • Percentage of households earning $200,000+ annually: 28.5

Sakkawokkie / iStock.com
Sakkawokkie / iStock.com

Sanibel, Florida

  • Population: 6,420

  • Number of households: 3,491

  • Monthly total cost of living: $8,949

  • Percentage of households earning $200,000+ annually: 29.2

©Shutterstock.com
©Shutterstock.com

Nantucket, Massachusetts

  • Population: 10,479

  • Number of households: 3,261

  • Monthly total cost of living: $19,899

  • Percentage of households earning $200,000+ annually: 29.7

©Shutterstock.com
©Shutterstock.com

Kailua, Hawaii

  • Population: 40,323

  • Number of households: 13,262

  • Monthly total cost of living: $12,025

  • Percentage of households earning $200,000+ annually: 30.1

AndreyKrav / iStock.com
AndreyKrav / iStock.com

Bald Head Island, North Carolina

  • Population: 138

  • Number of households: 76

  • Monthly total cost of living: $10,444

  • Percentage of households earning $200,000+ annually: 30.3

Check Out: Cheapest Places To Buy a Home in Every State

Elzbieta Sekowska / Shutterstock.com
Elzbieta Sekowska / Shutterstock.com

Montauk, New Jersey

  • Population: 4,322

  • Number of households: 1,580

  • Monthly total cost of living: $13,787

  • Percentage of households earning $200,000+ annually: 30.3

San Clemente, California

  • Population: 64,232

  • Number of households: 23,646

  • Monthly total cost of living: $12,884

  • Percentage of households earning $200,000+ annually: 32.1

©Christie's International Real Estate
©Christie's International Real Estate

Longboat Key, Florida

  • Population: 7,479

  • Number of households: 4,171

  • Monthly total cost of living: $11,558

  • Percentage of households earning $200,000+ annually: 32.2

Mattia Panciroli / Flickr.com
Mattia Panciroli / Flickr.com

Carmel-by-the-Sea, California

  • Population: 3,239

  • Number of households: 1,587

  • Monthly total cost of living: $16,661

  • Percentage of households earning $200,000+ annually: 33.5

Eloi_Omella / iStock.com
Eloi_Omella / iStock.com

San Francisco

  • Population: 851,036

  • Number of households: 360,842

  • Monthly total cost of living: $11,228

  • Percentage of households earning $200,000+ annually: 35

Be Aware: Don’t Buy a House in These 5 US Cities That Have Shrinking Populations and Fewer Buyers

Sean Pavone / Getty Images/iStockphoto
Sean Pavone / Getty Images/iStockphoto

Naples, Florida

  • Population: 19,315

  • Number of households: 9,583

  • Monthly total cost of living: $6,416

  • Percentage of households earning $200,000+ annually: 35.1

Solana Beach, California

  • Population: 12,946

  • Number of households: 5,436

  • Monthly total cost of living: $17,027

  • Percentage of households earning $200,000+ annually: 35.5

©iStock.com
©iStock.com

Wrightsville Beach, North Carolina

  • Population: 2,848

  • Number of households: 1,326

  • Monthly total cost of living: $14,497

  • Percentage of households earning $200,000+ annually: 37.3

Ron_Thomas / iStock.com
Ron_Thomas / iStock.com

Newport Beach, California

  • Population: 85,159

  • Number of households: 38,636

  • Monthly total cost of living: $25,367

  • Percentage of households earning $200,000+ annually: 39.5

jeremyiswild / Getty Images/iStockphoto
jeremyiswild / Getty Images/iStockphoto

Malibu, California

  • Population: 10,698

  • Number of households: 4,401

  • Monthly total cost of living: $26,407

  • Percentage of households earning $200,000+ annually: 45.9

Methodology: For this study, GOBankingRates analyzed waterfront cities to determine the highest concentration of households earning $200,000 a year or more. GBR gathered a list of waterfront cities from USA Today’s Most Affordable Waterfront Cities, WSAZ’s 100 Best Beach Towns, Travel + Leisure’s Best Beach Towns and Best Secluded Beaches, U.S. News & World Report’s Best Places to Live Near the Beach, loveEXPORING’s Destinations, TripSavvy’s Best Beach Towns in the U.S., and Realtor’s Most Affordable Beach Towns for Homebuyers. For each city, GBR determined total population, total households, household median income, household mean income and the percentage of households that earn more than $200,000 (all sourced from the U.S. Census American Community Survey); cost-of-living indexes (sourced from Sperling’s BestPlaces); the average single-family home value from April 2024 (sourced from Zillow Home Value Index); and livability index (sourced from AreaVibes). For each home value, the average mortgage cost was calculated by assuming a 10% down payment and using the national average 30-year fixed mortgage rate. The average expenditure costs were calculated using cost-of-living indexes, and the national average expenditure costs for all residents as sourced from the Bureau of Labor Statistics 2022 Consumer Expenditure Survey. The average expenditure cost and mortgage cost were used to find the total monthly cost of living for each city. The percentage of households that earn $200,000 or more was used with the total households to calculate the number of households that earn over $200,000 a year. The cities were sorted by the percentage of households that earn $200,000 or more. All data was collected on and is up to date as of June 10, 2024.

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This article originally appeared on GOBankingRates.com: America’s 50 Richest Beach Towns