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Is ASOS Plc (LON:ASC) A Sell At Its Current PE Ratio?

ASOS Plc (AIM:ASC) trades with a trailing P/E of 81.9x, which is higher than the industry average of 48.1x. While ASC might seem like a stock to avoid or sell if you own it, it is important to understand the assumptions behind the P/E ratio before you make any investment decisions. Today, I will break down what the P/E ratio is, how to interpret it and what to watch out for. View our latest analysis for ASOS

Breaking down the P/E ratio

AIM:ASC PE PEG Gauge Jun 5th 18
AIM:ASC PE PEG Gauge Jun 5th 18

The P/E ratio is one of many ratios used in relative valuation. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each pound of the company’s earnings.

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P/E Calculation for ASC

Price-Earnings Ratio = Price per share ÷ Earnings per share

ASC Price-Earnings Ratio = £65.68 ÷ £0.802 = 81.9x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. We want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as ASC, such as size and country of operation. A common peer group is companies that exist in the same industry, which is what I use. ASC’s P/E of 81.9x is higher than its industry peers (48.1x), which implies that each dollar of ASC’s earnings is being overvalued by investors. As such, our analysis shows that ASC represents an over-priced stock.

Assumptions to be aware of

Before you jump to the conclusion that ASC should be banished from your portfolio, it is important to realise that our conclusion rests on two assertions. Firstly, our peer group contains companies that are similar to ASC. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you compared lower risk firms with ASC, then investors would naturally value it at a lower price since it is a riskier investment. The second assumption that must hold true is that the stocks we are comparing ASC to are fairly valued by the market. If this is violated, ASC’s P/E may be lower than its peers as they are actually overvalued by investors.

What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current overvaluation could signal a potential selling opportunity to reduce your exposure to ASC. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I highly recommend you to complete your research by taking a look at the following:

  1. Future Outlook: What are well-informed industry analysts predicting for ASC’s future growth? Take a look at our free research report of analyst consensus for ASC’s outlook.

  2. Past Track Record: Has ASC been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of ASC’s historicals for more clarity.

  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.