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Best supermarket bargains as inflation soars

TARLETON, UNITED KINGDOM - JULY 22: A customer unloads her shopping trolley at the new Tarleton Aldi store on July 22, 2022 in Tarleton, United Kingdom.  Aldi is the UK’s fifth largest supermarket chain and has 950 stores. The new Aldi store is the first in the Preston area. (Photo by Christopher Furlong/Getty Images)
A trip to the supermarket is becoming more and more expensive. Photo: Christopher Furlong/Getty (Christopher Furlong via Getty Images)

With a trip to the supermarket becoming a costly experience for many UK households, there are still bargains to be found.

For families who want to save without scrimping on quality, consumer group Which? compiled a list of endorsed Which? Great Value products.

Selection of products that have been recognised for Which? Great Value Products:

Organisation Name

Product Name

Endorsement Type

Unit Price


Sainsbury’s- Plant Pioneers - Vegan Mayo 250ml

Great Value

£1.30 for 250ml (52p/100ml)


Tesco - Plant Chef 6 Cumberland Style Bangers

Great Value

£1.75 for 350g (50p/100g)


Sainsbury’s - Tomato Ketchup

Great Value

55p for 460g (12p per 100g)


Asda Really Creamy Vanilla Ice Cream

Great Value

£1.80 for 900ml (20p per 100ml)


Aldi - Specially Selected Vintage Cider 2019 750ml

Great Value

£1.89 for 750ml (25p/100ml)

Lidl UK

Lidl UK - Bon Gelati Premium Ice Cream Strawberry and Vanilla Cones

Great Value

£1.45 for 6x120ml (20p/100ml)


Aldi - Stefanoff Passion Fruit Martini Cocktail

Great Value

89p for 250ml (36p/100ml)


Caffè Latte Classic Flavour

Great Value

88p for 330ml (27p/100ml)

“As millions of people continue to struggle to make ends meet in the coming months, it is essential to ensure that consumers can get value for money when the cost of so many everyday essentials is increasing at a frightening rate," Parisa Atoufi, Which? endorsement scheme manager, said.


The chosen products performed well in taste tests and "will help families save without scrimping on quality", Atoufi said.

“From vegan condiments, bangers, ciders and cocktails from top supermarkets including Aldi, Lidl, Asda and Sainsbury’s (SBRY.L) — you can be sure to find something for everyone."

UK inflation rose to another 40-year high in July as spiralling food and energy prices continued to intensify the country’s historic squeeze on households. The consumer price index rose 10.1% annually, according to the Office for National Statistics (ONS).

Read more: UK inflation hits 10.1% as food prices hit 40-year high

Rising food prices made the largest upward contribution to annual inflation rates between June and July, the ONS said.

“Supermarkets have had little choice but to pass on price increases from suppliers, themselves contending with unprecedented inflation in raw material and ingredient input costs,” said Kien Tan, director of retail strategy at PwC.

Poorer families will continue to be hardest hit by rising inflation as they spend more of their income on increasingly expensive food, analysis of new official data shows.

The Resolution Foundation said that while inflation hit 10.1% in July, the poorest tenth of households faced an inflation rate of 10.9%.

Read more: Cost of living crisis: Top tips to save hundreds on food bills

Iceland’s managing director revealed the frozen food supermarket is losing customers to food banks as millions of UK households have found themselves struggling to put food on the table as the cost of living crisis bites.

"We are seeing units per basket go down...customers are controlling spends basically by putting less food in their basket", Richard Walker said.

Iceland's boss said he had been "hearing stories of customers at the till asking the cashier to tell them when it totals £40, and then they just leave the rest of the food in the trolley."

Watch: How to save money on a low income