Yahoo Finance Bold Commerce Expands C-suite
Bold Commerce, the checkout technology company, has expanded its executive team while also naming a new chief financial officer. Steven Guevarra was named CFO, succeeding Stuart Henrickson, who left the company. Brandon Briggs was named head of sales and agency partnerships, a new position.
Bold said bringing on Briggs, whom the company described as an e-commerce and technology veteran, is part of an effort to build strategic partnerships.
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Bold said in a statement that Guevarra brings “more than two decades of financial experience and expertise scaling high-growth technology companies. As CFO of Bold, Guevarra will drive the strategy behind the company’s investments, strategic partnerships and continued financial growth.”
Guevarra previously served as CFO of Westgen Technologies Inc.
Bold said Briggs will lead the company’s sales and partnership teams, “and scale the company’s Build with Bold Partner Program to make composable commerce more accessible to agencies.” Briggs previously held roles at Comviva, Emarsys and Dot Digital.
Since its founding in 2012, Bold Commerce has evolved from an app development company to a key e-commerce player. Starting its journey with a mission to expand platform capabilities and deliver exceptional service, Bold Commerce initially focused on supporting brands as they sought growth via innovative technologies.
But as the e-commerce landscape shifted with the industry’s embrace of Composable Commerce, Bold Commerce saw an opportunity. This emergent model allowed brands to create a tech stack tailored to specific needs, a significant departure from the “one-size-fits-all” solutions prevalent in the market. Responding to this shift, Bold Commerce elevated its solution offerings, introducing the third generation of its checkout technology aimed at enabling brands to craft customized checkout experiences.
Dubbed the “Checkout Power Trio,” Bold’s latest innovation underscores the company’s commitment to maximizing customer profitability. Engineered with a composable architecture, Bold Checkout seamlessly integrates into any commerce system.
Today, Bold Commerce’s solutions are used by leading omnichannel retailers such as Vera Bradley, Harry Rosen and Staples Canada, among others, as well as numerous emerging direct-to-consumer brands.
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