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Byju's acquires Indian tutor Aakash for nearly $1 billion

Manish Singh
·4-min read

Why did Byju’s raise over $1 billion last year and is already inching closer to securing another half a billion dollars? We are getting some answers today.

Byju’s said on Monday it has acquired Aakash Educational Services, a 33-year-old chain of physical coaching centres, as the Indian online learning giant looks to further consolidate its leadership position in the world’s second-largest internet market and accelerate its offline growth.

The Indian startup, which is currently valued at $13 billion, paid “close to $1 billion” in cash and equity for the acquisition (about $600 million in cash and the rest in stock), which is one of the largest in the edtech space, three people familiar with the matter told TechCrunch. (EY advised the firms on the transaction; Bloomberg first reported about the two firms talking in January.)

Backed by Blackstone, Aakash owns and operates more than 200 physical tutoring centres across the country aimed at students preparing to qualify for top engineering and medical colleges. The firm serves over 250,000 high-school students.

The decades-old firm has made some of its offerings available online in recent years, but the pandemic's recent shift to students' preferences made Aakash and Byju's explore a deal six-seven months ago, executives from the firm told TechCrunch in a joint interview. (They declined to comment on the financial aspects of the deal.)

Aakash Chaudhry, managing director and co-promoter of Aakash Educational, said the two firms joining forces will offer "very substantial and value-additive services to students." The leadership at Aakash Educational will stay with the firm after the acquisition.

The acquisition will enable the two entities to build the largest omni-channel for students in India, he said. "Students who have wanted to access physical classrooms have gotten that from us. And those who wanted to access content and learning online has been served by Byju's. Together, we will leverage the physical location and technology and online learning and offer students that is unique," he said.

The future of education will blend offline and online experiences, said Byju Raveendran, co-founder and chief executive of the eponymous startup, in an interview. And Byju, a teacher himself (and pictured above), would know. Prior to launching the online platform, Raveendran offered classes for hundreds of students at stadiums.

For several of Byju’s offerings such as test-preparation, he said, an online-only model is still a few years away. Monday's deal is also aimed at expanding the reach of Byju's and Aakash Educational in smaller towns and cities, the executives said.

Amit Dixit, co-head of Asia Acquisitions and head of India Private Equity at Blackstone, which acquired a 37.5% stake in Aakash for about $183 million in 2019, said that an "omni-channel will be the winning model in test prep and tutoring, and we look forward to being a part of the partnership between the two foremost companies in Indian supplementary education -- Aakash and Byju's."

Funding received by Indian education startups in recent years. (Image and data compiled by Blume Ventures)

The user base of Byju’s -- which prepares students pursuing undergraduate and graduate-level courses -- has grown substantially since last year, now serving over 80 million users, 5.5 million of whom are paying subscribers. Byju’s, which is profitable, generated revenue of over $100 million in the U.S. last year, Deborah Quazzo, managing partner of GSV Ventures (which has backed the Indian startup), said at a session held by Indian venture fund Blume Ventures last month.

The startup, backed by Lightspeed Ventures and Naspers, has also attempted to grow inorganically through acquisitions in recent years. In 2019, it acquired U.S.-based Osmo for $120 million, and last year, it bought kids-focused coding platform WhiteHat Jr. for $300 million. Raveendran said the startup is looking to acquire more firms. TechCrunch reported last week that Byju's is in talks with California-headquartered startup Epic to acquire the U.S. startup for "significantly more than $300 million."

Jayanth Kolla, chief analyst at consultancy firm Convergence Catalyst, said the acquisition of Aakash will help Byju's gain more brand recognition and reach more students. "Growing fast organically on the web still plateaus after a certain point in a market like India," he said.