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Charm Jewelry Is Back—Here Are Our Favorite Ones to Shop and Style

Your favorite meaningful moments on display.



While I know that every trend comes back into style, I never expected the matching charm BFF necklaces that I wore in elementary school making a comeback. The charm jewelry trend is an elevated version of the charm jewelry making kits when you were a kid. By wearing charm jewelry, you can completely personalize your style and display charms that are uniquely you.

From initial charms to stackable jewels, charm jewelry is the ultimate accessory to show off your meaningful memories. We got the full rundown on this trend from two fashion stylists.

What Is the Charm Jewelry Trend?

"What we love about charm jewelry is that the charms can carry personal or sentimental meaning in addition to being a trendy way to add something fun and unexpected to a look," explains Dani and Alix, celebrity fashion stylist duo. Most charm jewelry can be stackable with personal jeweled ornaments, charms, or decorative pendants.

Different Types of Jewelry Charms

The possibilities are endless when it comes to jewelry charms. Jewelry charms can come in all colors, shapes, and sizes. These charms can be simple, formal, or personalized to your own memories and style.


"We love charms that have meaning, whether that be numbers that link to a specific date, angel numbers, or lucky numbers. We’re also big on anything 'puffy' like hearts or bubble letters, especially for spring and summer," explains Dani and Alix. Even items such as fruit can be a jewelry charm (one of Dani and Alix's personal favorites are cherry charms).

How to Style Charm Jewelry

If you're in need of a statement piece to spice up a basic outfit, add charm jewelry to your wardrobe. "When styling charm bracelets and necklaces, our goal is to have the accessories be the focal point of the outfit," says Dani and Alix. Follow these tips to incorporate charm jewelry into your outfits.

  • Plain White Tee and Baggy Denim: Keep it casual by pairing your favorite white tee and oversized denim with charm jewelry. Dani and Alix recommend styling charm jewelry with a plain baby tee to draw attention to the jewelry charms in your look.

  • T-Shirt Dress: Add charm jewelry into a t-shirt dress outfit to bring a new take to a simple and casual look. This look can easily be dressed up or down depending on the charm jewelry accessory.

  • High Neck Tank and Midi Skirt: Pair a high neck tank, midi skirt, and charm jewelry for an elevated casual look. Whether you're off to a shopping day or lunch date, this cute casual style will be complete with charm jewelry accessories.

  • High Neck Maxi Dress: If you have to dress for cocktail attire, consider adding charm bracelets to your ensemble. This creates a bold statement and allows you to show off your jewelry. Shop for charms that have an elevated, refined look for special occasion wear.

  • Little Black Dress: Grab this capsule wardrobe staple and mix it up by adding charm jewelry. For special occasion style, look for a statement charm necklace. This combination brings a fresh take to a classic outfit.

Where to Shop

Whether you're looking to create your own customizable charm necklace or want elevated charm jewelry, we've got you covered. Check out these expert-approved shops for charm jewelry.

  • Bonbon Whims Cherub Bracelet: This Cherub Bracelet by Bonbon Whims ($68, is a staple charm bracelet with the iridescent heart charm and gold circle charm. "We love the brand's use of color and their signature charms to give an outfit a unique spin," explains Dani and Alix.

  • Glaze Jewelry CZ Lock Charm Necklace: The Glaze Jewelry CZ Lock Charm Necklace ($79.97, is a perfect option for jewelry fans of the lock charm. This style includes multiple lock-shaped charms with cubic zirconia accents.

  • Jenny Bird Puffy Heart Bracelet: The Puffy Heart Bracelet by Jenny Bird ($138, includes gold-tone metal and a puffed heart charm. Dani and Alix recommend stacking gold and silver charm bracelet styles for a mixed metal look.

  • Ben-Amun Multi-Locket Necklace: If you're looking a classic statement jewelry piece, this Multi-Locket Necklace by Ben-Amun ($320, features various charm locket styles for a bold look.

  • Brooklyn Charm: For a customizable charm jewelry experience, check out Brooklyn Charm in New York City and Los Angeles. They offer an array of charms for customers to choose from and you can create your own charm bracelets, necklaces, and more.

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