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Q1 2022 – Business review
Paris, May 5th, 2022 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, published today its revenue for the three months ended March 31st, 2022.
FIRST QUARTER 2022: BUSINESS HIGHLIGHTS
Key contracts wins
No significant win or renewal were announced in Q1 2022.
In January, JCDecaux SA announced it has achieved Gold Medal status from EcoVadis for its CSR performance and sustainable procurement with a score of 71/100. This detailed assessment measures the maturity of policies as well as the actions undertaken based on 21 criteria grouped into four main themes: Environment, Labour and Human Rights, Ethics and Sustainable Procurement. This year’s Gold Medal awarded to JCDecaux puts it in the Top 3% of the best performing companies assessed by EcoVadis. Indeed, the company is just two percentage points away from the Platinum Medal, the highest distinction awarded by EcoVadis. JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category, having obtained a score greater than or equal to 71/100.
JCDecaux SA announced it has successfully placed on January 31st 8-year notes for a principal amount of €500 million, maturing on February 7th 2030. The spread has been fixed at 135 basis points above the swap rate leading to a coupon of 1,625%. Subscribed more than 3 times, this note has been placed with investors of high quality. The success of this new issuance highlights both the quality of JCDecaux’s signature and the investor’s confidence in the rebound capacity and in the growth potential of the Group.
FIRST QUARTER 2022 AND OUTLOOK
Commenting on the 2022 first quarter revenue, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:
“Our Q1 2022 Group revenue grew by +50.3%, +45.7% on an organic basis, to reach €683 million, a strong start of the year above our expectations, driven by a very strong digital revenue growth and a solid trading momentum despite local mobility restrictions in China, including partial to full lockdowns in several provinces and the outbreak of the war in Ukraine. This demonstrates once again the rebound capacity and the growth potential of JCDecaux.
Digital Out-Of-Home (DOOH) grew very strongly, doubling year-on-year, at +103.1% in reported growth and +95.2% organically in Q1 2022, to reach 29.1% of Group revenue vs 21.5% in Q1 2021. We continued to accelerate our digital transformation and maintained our focus on the roll-out of digital screens and on the development of our automated data-driven planning and trading solutions. Programmatic advertising continued to gain good momentum via the VIOOH platform now trading in 15 countries including its launch in US airports in February. VIOOH is the most connected programmatic trading platform of the OOH industry with 36 DSPs (Demand Side Platforms) connected.
By activity, Street Furniture was strong at +52.6% organically in Q1 2022 and was above Q1 2019 levels in Europe (including France and UK) and in North America; Billboard grew significantly as well at +25.6% on an organic basis in Q1 2022, above 2019 in Asia-Pacific and North-America; Transport grew strongly at +46.1% but remained meaningfully impacted by ongoing restrictions on global international air passenger traffic and by lower commuter traffic in public transport than pre-pandemic.
All geographies grew strongly in Q1 2022. Europe (including France and UK), North America and Rest of the World were the main growth drivers, while Asia-Pacific grew at a lower pace due to its Transport exposure and to local mobility restrictions in China.
As far as Q2 2022 is concerned, we continue to have a solid trading momentum but given increased mobility restrictions in China since the beginning of the quarter including extended lockdowns in several provinces, we expect an organic revenue growth of above +15%.
As the most digitised global OOH company with our new data-led audience targeting and programmatic solutions, our well diversified portfolio, our ability to win new contracts, the strength of our balance sheet and the high quality of our teams across the world, we believe we are well positioned to benefit from the rebound. We are more than ever confident in the power of our media in an advertising landscape increasingly fragmented and more and more digital and in the role it will play to support the economic recovery as well as to drive positive changes.”
Following the adoption of IFRS 11 from January 1st, 2014, the operating data presented below is adjusted to include our prorata share in companies under joint control. Please refer to the paragraph “Adjusted data” of this release for the definition of adjusted data and reconciliation with IFRS.
The values shown in the tables are generally expressed in millions of euros. The sum of the rounded amounts or variations calculations may differ, albeit to an insignificant extent, from the reported values.
Adjusted revenue for the first quarter 2022 increased by +50.3% to €683 million compared to €454.3 million in the first quarter of 2021.
Excluding the positive impact from foreign exchange variations (no impact from changes in perimeter), adjusted revenue increased by +45.7%.
Adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +51.4% on an organic basis in the first quarter of 2022.
Q1 adjusted revenue
a. Excluding acquisitions/divestitures and the impact of foreign exchange
Please note that the geographic comments below refer to organic revenue growth.
First quarter adjusted revenue increased by +55.3% to €347.5 million (+52.6% on an organic basis). All geographies performed strongly compared to Q1 2021, Europe (including France and UK), the Rest of the World and North America were the drivers of growth while Asia-Pacific was also up double-digit but at a lower pace as it remained affected by mobility restrictions. Europe (including France and UK) and North America were above the Q1 2019 revenue levels.
First quarter adjusted advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture was up +60.8% on an organic basis compared to the first quarter of 2021.
First quarter adjusted revenue increased by +54.9% to €234.9 million (+46.1% on an organic basis), reflecting a rebound in both air passenger traffic and public transport commuting. While China was up single-digit impacted by local mobility restrictions including partial to full lockdowns in several provinces, all other regions grew very significantly year-on-year.
First quarter adjusted revenue increased by +27.5% to €100.6 million (+25.6% on an organic basis). All geographies grew strongly with North America and Asia-Pacific above Q1 2019 revenues.
Under IFRS 11, applicable from January 1st, 2014, companies under joint control are accounted for using the equity method.
However, in order to reflect the business reality of the Group, operating data of the companies under joint control will continue to be proportionately integrated in the operating management reports used by directors to monitor the activity, allocate resources and measure performance.
Consequently, pursuant to IFRS 8, Segment Reporting presented in the financial statements complies with the Group’s internal information, and the Group’s external financial communication therefore relies on this operating financial information. Financial information and comments are therefore based on “adjusted” data, consistent with historical data prior to 2014, which is reconciled with IFRS financial statements.
In Q1 2022, the impact of IFRS 11 on adjusted revenue was -€54.4 million (-€37.6 million in Q1 2021), leaving IFRS revenue at €628.5 million (€416.7 million in Q1 2021).
ORGANIC GROWTH DEFINITION
The Group’s organic growth corresponds to the adjusted revenue growth excluding foreign exchange impact and perimeter effect. The reference fiscal year remains unchanged regarding the reported figures, and the organic growth is calculated by converting the revenue of the current fiscal year at the average exchange rates of the previous year and taking into account the perimeter variations prorata temporis, but including revenue variations from the gains of new contracts and the losses of contracts previously held in our portfolio.
2021 adjusted revenue
2022 IFRS revenue
IFRS 11 impacts
2022 adjusted revenue
(d) = (b) + (c)
2022 adjusted revenue at 2021 exchange rates
(f) = (d) + (e)
Change in scope
2022 adjusted organic revenue
(h) = (f) + (g)
(i) = (h) / (a) – 1
Impact of currency as of March 31st, 2022
Average exchange rate
Forward looking statements
This news release may contain some forward-looking statements. These statements are not undertakings as to the future performance of the Company. Although the Company considers that such statements are based on reasonable expectations and assumptions on the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual performance to differ from those indicated or implied in such statements.
These risks and uncertainties include without limitation the risk factors that are described in the annual report registered in France with the French Autorité des Marchés Financiers.
Investors and holders of shares of the Company may obtain copy of such annual report by contacting the Autorité des Marchés Financiers on its website www.amf-france.org or directly on the Company website www.jcdecaux.com.
The Company does not have the obligation and undertakes no obligation to update or revise any of the forward-looking statements.
The evolution of revenue is the major factor which to impact the operating margin, free cash flow or net debt during Q1 2022.