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Featuring a cinematic 55-inch screen, with Amazon Fire TV smart streaming built-in, this feature-rich 4K JVC flatscreen is a veritable multiplex when it comes to viewing options.
If you’ve missed anything on regular TV, then you’ll almost certainly find it on BBC iPlayer, ITV Hub, All4 and My5.
Just like a standalone Amazon Fire TV stick, this JVC TV works with Alexa voice commands, so there’s no need to wrestle with menus and buttons, just ask for a channel or app.
Alexa can also control other compatible smart devices in your home, including smart lighting and heating.
You really need to be an Amazon Prime subscriber to make full use of all these features, but even if you’re not you’ll still have access to the likes of Netflix and YouTube.
Why we love it
The 55-inch screen may be sized for movies, but the set won’t dominate your room. Thanks to a fashionably slim bezel, it’s just 1243mm wide. It also sits on a neat central pedestal, which should fit most AV furniture.
If you’re upgrading from an older TV, you’ll appreciate the picture improvements offered here. The LT-55CF890 is a 4K resolution model, which means it has four times the pixel density of a regular HD TV, giving sharper, smoother pictures.
It’s also HDR enabled, for greater picture realism with more dynamic bright highlights. The set supports regular HDR as well as the more advanced Dolby Vision system - ideal for 4k Dolby Vision shows on Disney+ and Netflix.
Plus, it is on sale, down from £449.99 to an incredible £359 at Currys PC World, but we're sure this deal won't last long.
What the review say
Here's what the reviews say:
“Superb value for money. Built in Amazon TV is brilliant. I limited how much I was prepared to spend & wasn't expecting the quality of the TV to be so good. Built in Amazon TV is brilliant. The picture & sound choice menus are on screen & easily controlled via the remote. Really impressed by the overall performance of the TV."
“I have the TV working with my Alexa Echo Dot and it works well. I can say Alexa open Netflix on the TV and, hey presto, the TV will switch on and open the Netflix app.”
“Sleek, stylish appearance. Good quality picture and ease of use.”
“Absolutely brilliant, love it - especially the voice control. Easy set up and fantastic sound and picture."
"Previously had a JVC tv but this one is way better, ease of use, Fire TV, picture and sound quality are superb. For the price I would highly recommend. Can't think of anything that could be improved on this tv."
Buy it: JVC Fire TV Edition 55" Smart 4K | £359.99 (Was £449.99) from Currys
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