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Eastern Europe Pay TV Market Forecasts Report 2022: Russia will Account for Half of the Region's Pay-TV Subscribers in 2027

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Dublin, May 04, 2022 (GLOBE NEWSWIRE) -- The "Eastern Europe Pay TV Forecasts to 2027" report has been added to's offering.

Eastern European pay-TV will fall from 82 million subscribers in the peak year of 2018 to 74 million in 2027

The peak year 2018 included 17 million analog cable subscribers, which will drop to zero by 2027. The number of digital pay TV subscribers will increase by 9 million over this period.

The number of pay-TV subscribers will fall in 18 of the region's 22 countries between 2021 and 2027. The total will drop by 4 million in 2022 alone, mainly due to Ukraine losing all of its 2.6 million subscribers.

Simon Murray, Principal Analyst at Digital TV Research, said: "Russia will account for half of the region's pay-TV subscribers in 2027. However, Russia will lose 5 million pay-TV subscribers between 2021 and 2027 partly as sanctions worsen the economic situation and due to some analog cable homes converting to FTA DTT."

Sanctions on Russia are expected to continue for some time, with Western companies reluctant to re-enter the Russian market. Russia is not as dependent on Western content as many other European countries. However, sanctions will result in an economic hardship that will adversely affect Russian household spending. Pay TV subscriptions are cheap, so the sector will not be hit that hard.

Murray continued: "We assume that Russia will withdraw from Ukraine before end 2022. After the Russian withdrawal, we expect massive investment in Ukraine by Western companies/governments as well as most refugees returning home."

This 148-page PDF, PowerPoint, and excel report comes in three parts:

  • Insight: Detailed country-by-country analysis in a 68-page PDF document.

  • Outlook: Forecasts in a 25-page PowerPoint document full of charts, graphs and bullet points;

  • Excel workbook covering each year from 2010 to 2027 for 22 countries by household penetration, by pay-TV subscribers, by pay-TV revenues, and by major operator. As well as summary tables by country and by platform.

Companies Mentioned

  • 3Max TV/Total-HT

  • A1

  • Albtelecom

  • Baltcom

  • Beeline/Veon

  • Bulsatcom

  • Cablenet

  • Canal Plus

  • Cgates

  • Cosmote

  • CT

  • Cytavision

  • Digi TV

  • Digitalb

  • Direct One

  • Elisa

  • ER Telecom

  • Evo

  • Focussat

  • Home 3

  • Inea

  • Kyivstar

  • M:Tel

  • Max TV

  • MinDig

  • Moldtelecom

  • MTIS

  • MTS

  • Neo TV

  • Netia

  • Nova

  • NTV Plus

  • O2

  • Orange TV

  • Orion

  • Polsat

  • Primetel

  • Rostelecom

  • SBB

  • Skylink

  • Slovak Telekom

  • Sun

  • T-2

  • T-Home

  • T-Mobile

  • Telekom Romania

  • Telekom Srbija

  • Telemach

  • Telia

  • Telly

  • TEO

  • Tet

  • Total TV

  • Toya

  • TP/Orange

  • Tricolor

  • Tring

  • Triolan

  • TV Box

  • UPC

  • Vectra

  • Viasat

  • Vivacom

  • Vodafone

  • Volia

  • Zala

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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