Yahoo Finance Emerging Markets are Back: How to Tap into the Growth
What are Emerging Markets?
According to the Corporate Finance Institute, “Emerging markets” is a term that refers to an economy that experiences considerable economic growth and possesses some, but not all, characteristics of a developed economy. Emerging markets are countries that are transitioning from the “developing” phase to the “developed” phase.
Investors are Rotating into Emerging Markets
Emerging markets have been serial underperformers for nearly a decade. However, one important lesson I have learned is that when investors lose interest in a market area, that is precisely the moment in which the market turns. The iShares MSCI Emerging Markets ETF (EEM), the most heavily-traded emerging market ETF in the U.S., is up a robust 9.2% over the past month, far outpacing the S&P 500 Index’s 0.21% gain.
Image Source: Zacks Investment Research
Jumia: A Unique Growth Story
Zacks Rank #3 (Hold) stock Jumia (JMIA) is a leading e-commerce platform in Africa. JMIA can be thought of as the “Amazon (AMZN)” of Africa because it offers a plethora of products for sale, including electronics, beauty products, and more. The company also offers services beyond e-commerce such as a DoorDASH (DASH) – like food delivery service and a Booking (BKNG) – like travel booking service. Jmia is also expanding into payment processing, logistics, and data analytics.
Tapping into Africa’s Explosive Growth
According to the World Bank, Africa’s GDP will grow to 3.4% in 2024 and continue to grow into 2025. Outside of Asia, Africa will continue to be the fastest-growing area globally. Furthermore, Africa is behind Western Nations and most of the developed world regarding e-commerce adoption and many of the services JMIA offers. Because JMIA is the dominant e-commerce player in this largely untapped region, the company will benefit as Africa’s economies modernize and more people move online.
Explosive Chart Pattern
JMIA exploded 18% on massive volume after earnings were released earlier this month. Now, shares are emerging from a tight bull flag pattern that could quickly send them to the recent high of $8.
Image Source: TradingView
Bottom Line
Investors are rotating into emerging markets after a long hiatus. Jumia offers investors a unique way to tap into Africa’s growth.
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Amazon.com, Inc. (AMZN) : Free Stock Analysis Report
iShares MSCI Emerging Markets ETF (EEM): ETF Research Reports
Booking Holdings Inc. (BKNG) : Free Stock Analysis Report
Jumia Technologies (JMIA) : Free Stock Analysis Report
DoorDash, Inc. (DASH) : Free Stock Analysis Report
