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Global Cosplay Costumes & Wigs Market Report 2023: Sector to Reach $80.8 Billion by 2028 at a CAGR of 14.9%

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Cosplay Costumes & Wigs Market

Cosplay Costumes & Wigs Market
Cosplay Costumes & Wigs Market

Dublin, March 13, 2023 (GLOBE NEWSWIRE) -- The "Cosplay Costumes & Wigs Market - Global Outlook & Forecast 2023-2028" report has been added to's offering.

The cosplay costumes and wigs market size is expected to grow at a CAGR of 14.87% from 2022 to 2028.

Market Trends and Opportunities

Rising Anime & Gaming Industry

Anime usually combines characterization, different forms of individualistic techniques, imagination, graphic art, and cinematography. Initially, anime was introduced in the television industry with the first Japanese television anime, which marked the beginning of a new anime industry. In the cosplay industry, anime has gained global visibility as one of the performing arts in which individuals dress up as anime characters.


For instance, Anime NYC is one of New York's anime conventions covering the best of Japanese pop culture in America. Further, over the past few years, cosplay costumes have gained growing demand from the gaming industry due to rising gaming conventions. Many cosplay costume manufacturing companies have increased their game-related costume and movie or anime characters.

For instance, SimCosplay has introduced gaming-related costumes such as Bayonetta, Elden Ring, Kingdom Hearts, Street Fighter, Xenoblade, Cyberpunk 2077, Final Fantasy, TLOU 2, Zelda, Devil May Cry, Fire Emblem, Resident Evil, The Witcher, and others. Such factors are projected to propel the cosplay costumes and wigs market growth.

Rising Consumer Purchasing Power

Consumer purchasing power measures the value of money with which consumers purchase goods & services. It is mainly related to the cost-of-living index and indicates how inflation affects consumer buying ability.

The pricing of various goods or services is one of the most important factors influencing the consumer's purchasing power. Post-pandemic, the purchasing power has been observed to resume according to pre-pandemic levels. Thus, in major countries, especially the U.S., Halloween is celebrated yearly. In 2022, retailers were prepared to meet the demand for these costumes, making them memorable.

According to the National Retail Federation (NRF), participation in Halloween-related activities reached approximately 69% as per consumer planning, up from 65% in 2021. After the pandemic, many individuals have started returning to in-person gathering events. The spending on costumes has increased with increasing celebrations and planning of Halloween compared to the previous year.


The global cosplay costumes and wigs market is highly fragmented, with several top vendors operating. However, the industry is witnessing consolidation, albeit at a slow pace.

Some of the key players in the market include Rubies II,, Hot Topic, FM-Anime, Sky Costume, Epic Cosplay Wigs, Ezcosplay, Abracadabra NYC,, and Distortions Unlimited. The vendors in the industry are using new business models and focusing on developing the portfolio of their establishments to drive growth.

The focus is heavily shifting towards strategic orientations influencing the company's positive results with a strong building of customer relationship management (CRM) by serving customers in both mediums, online and offline. The cosplay costumes and wigs market competition is expected to intensify further with an increase in product extensions and a growing customer base.

The cosplay costumes and wigs market concentration in developed countries such as the US, Japan, China, and other Western European countries is high.

At the same time, the market is in its promising stage in developing economies such as the Asia Pacific, including South Korea, because of the entry of many international brands in these countries and the growing demand of the entertainment or events industry during festive seasons.

The competition between vendors exists based on material type, theme-based costumes, applications, quality, price, product innovation, style, service, and customer satisfaction. The competition among major players is intense.

The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the buying process of online shopping. The present scenario forces vendors to alter and refine their unique value proposition to achieve a strong market presence.

Company Profiles

  • Rubies II

  • Uwowo Cosplay


  • Disguise


  • Cossky

  • Yaya Han

  • XCOSER International Cosplay Costume

  • Spirit Halloween

  • Blossom Costumes

  • Fanplusfriend

  • Escapade

  • The Horror Dome

  • Cosplaybuzz

  • DokiDoki Cosplay

  • Distortions Unlimited

  • Micocostumes

  • Abracadabra NYC


  • Ezcosplay

  • Epic Cosplay Wigs

  • Sky Costume

  • FM-Anime


  • Hot Topic

Key Questions Answered
1. How big is the cosplay costumes and wigs market?
2. What is the growth rate of the cosplay costumes and wigs market?
3. Which region dominates the global cosplay costumes and wigs market?
4. What are the key driving factors in the cosplay costumes and wigs market?
5. Who are the key players in the global cosplay costumes and wigs market?

Key Attributes:

Report Attribute


No. of Pages


Forecast Period

2022 - 2028

Estimated Market Value (USD) in 2022

$35.2 Billion

Forecasted Market Value (USD) by 2028

$80.85 Billion

Compound Annual Growth Rate


Regions Covered


Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Type
4.3.2 Market Segmentation by Costumes
4.3.3 Market Segmentation by Themes
4.3.4 Market Segmentation by Sales Channel
4.3.5 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.1.1 Conventions in 2023
7.1.2 Cosplay Influencers
7.2 Value Chain Analysis
7.2.1 Material Suppliers
7.2.2 Manufacturers
7.2.3 Distributors
7.2.4 End-Users

8 Market Opportunities & Trends
8.1 Growing Digital Fashion
8.2 Rising Cosplay Events
8.3 Rising Anime & Gaming Industry

9 Market Growth Enablers
9.1 Rising Entertainment & Ott Platforms
9.2 Rising Consumer Purchasing Power
9.3 Rising Adoption of Social Media Channels

10 Market Restraints
10.1 Rising Shift Toward Diy Costumes
10.2 Socio-Cultural Barriers

11 Market Landscape
11.1 Market Overview
11.1.1 Geographic Insights
11.2 Market Size & Forecast
11.3 Type
11.3.1 Market Size & Forecast
11.4 Costumes
11.4.1 Market Size & Forecast
11.5 Themes
11.5.1 Market Size & Forecast
11.6 Sales Channel
11.6.1 Market Size & Forecast
11.7 Five Forces Analysis
11.7.1 Threat of New Entrants
11.7.2 Bargaining Power of Suppliers
11.7.3 Bargaining Power of Buyers
11.7.4 Threat of Substitutes
11.7.5 Competitive Rivalry

12 Type
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Costumes
12.3.1 Market Overview
12.3.2 Market Size & Forecast
12.3.3 Market by Geography
12.3.4 Clothing: Market Size & Forecast
12.3.5 Market by Geography
12.3.6 Footwear: Market Size & Forecast
12.3.7 Market by Geography
12.3.8 Accessories & Props: Market Size & Forecast
12.3.9 Market by Geography
12.4 Wigs
12.4.1 Market Overview
12.4.2 Market Size & Forecast
12.4.3 Market by Geography

13 Themes
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Christmas
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Halloween
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Anime
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Games
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography
13.7 Tv & Movies
13.7.1 Market Overview
13.7.2 Market Size & Forecast
13.7.3 Market by Geography
13.8 Others
13.8.1 Market Overview
13.8.2 Market Size & Forecast
13.8.3 Market by Geography

14 Sales Channel
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.2.1 Offline: Segment Insights
14.2.2 Online: Segment Insights
14.3 Offline
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Online
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography

15 Geography
15.1 Market Snapshot & Growth Engine
15.2 Geographic Overview

16 North America


18 Japan

19 Europe

20 Rest of World

21 Competitive Landscape

22 Company Profiles

23 Report Summary

24 Quantitative Summary

25 Appendix

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