Global Digital Out-of-Home (OOH) Market Report 2021: Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH - Forecast to 2027
Dublin, July 19, 2021 (GLOBE NEWSWIRE) -- The "Digital OOH - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
Global Digital OOH Market to Reach US$35.1 Billion by the Year 2027
Global market for Digital OOH estimated at US$18.8 Billion in the year 2020, is projected to reach a revised size of US$35.1 Billion by 2027, growing at a CAGR of 9.3% over the analysis period 2020-2027.
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach US$17.2 Billion by the end of the analysis period.
After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Transit segment is readjusted to a revised 9.1% CAGR for the next 7-year period. This segment currently accounts for a 25.7% share of the global Digital OOH market.
The U.S. Accounts for Over 29.6% of Global Market Size in 2020, While China is Forecast to Grow at a 8.7% CAGR for the Period of 2020-2027
The Digital OOH market in the U.S. is estimated at US$5.6 Billion in the year 2020. The country currently accounts for a 29.64% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$6.1 Billion in the year 2027 trailing a CAGR of 8.7% through 2027.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.6% and 7.6% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.6% CAGR while Rest of European market (as defined in the study) will reach US$6.1 Billion by the year 2027.
Street Furniture Segment Corners a 19.9% Share in 2020
In the global Street Furniture segment, USA, Canada, Japan, China and Europe will drive the 8.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3 Billion in the year 2020 will reach a projected size of US$5.3 Billion by the close of the analysis period.
China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.1 Billion by the year 2027.
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
Influencer Market Insights
An Introduction to Digital OOH
Digital OOH: Current Market Scenario and Outlook
A Brief Overview of Trends Shaping the DOOH Market
Product Segment Analysis
Digital Billboards: Prominent Category
Digital Billboards Vs. Traditional Billboards
Transit Media Emerges as New Growth Vertical
Rising Demand for Street Furniture
Some Forms of Street Furniture
While Developed Regions Remain Major Revenue Contributors, Developing Regions Exhibit Fast Paced Growth
Economic Scenario and Its Impact on Digital OOH Market
COMPETITIVE LANDSCAPE
Digital OOH: Fragmented Marketplace
Recent Market Activity
Global Outdoor Advertising Competitor Revenues in US$ Billion
Impact of Covid-19 and a Looming Global Recession
Adams Outdoor Advertising (USA)
AOTO Electronics Co., Ltd (China)
APG - SGA SA (Switzerland)
Bell Media (Canada)
Broadsign International LLC (Canada)
Ayuda Media Systems (Canada)
Clear Channel Outdoor Holdings, Inc. (USA)
Daktronics, Inc. (USA)
Global (UK)
JCDecaux Group (France)
Lamar Advertising Company (USA)
oOh!media Limited (Australia)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Stroer SE & Co. KGaA (Germany)
Growing Importance of Outdoor Advertising Creates Fertile Environment for Digital OOH
A Note on Evolution of Outdoor Advertising
Leading Advertisers in OOH Spending Globally
Digital OOH Rides on the Urbanization Wave
Urban Skyscrapers with Building Wrap Screens Drive Adoption
Increased Vehicular Traffic in Urban Territories Augurs Well
Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH
Airports: Niche Segment
Smart Airports to Widen Airport DOOH
Programmatic Approach Steps In to Instigate Broad-based Opportunities for Digital OOH
Fragmented In-Home Advertising Extends Opportunities
Special Entertainment Events Provides Momentum
Technological Confluence Sparks Innovative Approaches to Digital OOH
AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities
Smartboards Enhance Viewer Recall of Outdoor Ads
Gesture Technology Proliferates the DOOH Vertical
The Rise of Augmented Reality & Nex-Gen Glad-vertising
Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate DOOH Domain
Issues & Challenges
Lack of Measurement: A Key Impediment
Unconventional Pricing Models
Issues with Targeting & Attribution
Safety Issues Being Taken to Higher Levels
Municipal Contracts: Inducing Uncertainty into Business
Unfavorable Regulations for Outdoor Advertising
Competition from Established & Emerging Forms of Advertising: A Challenge to Reckon With
III. MARKET ANALYSIS
The United States: Major Market for Digital OOH
Prominent Market Drivers
Digital Billboards Continue to Grow in Prominence
Technology Developments Sharpen Growth in Digital Billboards Vertical
Banking & Financial Services Firms Rely on DOOH
Tough Regulatory Stance: Major Challenge
Advertising Market Data
Digital Format Challenges Static Billboard Advertising
Regulatory Issues
Advertising Market Overview
Outdoor Spending Still Insignificant
Advertising Market Data
Digitization Wave Sets In
Mall Advertising: Picking Pace
SMEs Move to Advertise on Premium Billboards
Advertising Market Data
Outdoor Advertising in Africa: A Review
Nigeria: Outdoor Advertising Market on the Rise
Kenya: Opposition to Outdoor Advertising
IV. COMPETITION
Total Companies Profiled: 45
For more information about this report visit https://www.researchandmarkets.com/r/6xcflz
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