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Global Toothpaste Market Analysis Report 2023: Market to Reach $22.4 Billion by 2030 - Underpenetrated Markets Present Significant Growth Potential

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Global Market for Toothpaste

Global Market for Toothpaste
Global Market for Toothpaste

Dublin, May 08, 2023 (GLOBE NEWSWIRE) -- The "Toothpaste: Global Strategic Business Report" report has been added to's offering.

Global Toothpaste Market to Reach $22.4 Billion by 2030

The global market for Toothpaste estimated at US$16.3 Billion in the year 2022, is projected to reach a revised size of US$22.4 Billion by 2030, growing at a CAGR of 4% over the analysis period 2022-2030.

Regular, one of the segments analyzed in the report, is projected to record a 3.8% CAGR and reach US$3.8 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Anti-Caries segment is readjusted to a revised 3.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $2.6 Billion, While China is Forecast to Grow at 6% CAGR

The Toothpaste market in the U.S. is estimated at US$2.6 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$2.5 Billion by the year 2030 trailing a CAGR of 6% over the analysis period 2022 to 2030.


Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.1% and 2.3% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.5 Billion by the year 2030.

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet.

Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth.

Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.

Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

  • Global competitiveness and key competitor percentage market shares

  • Market presence across multiple geographies - Strong/Active/Niche/Trivial

  • Online interactive peer-to-peer collaborative bespoke updates

  • Access to digital archives and Research Platform

  • Complimentary updates for one year

Key Attributes:

Report Attribute


No. of Pages


Forecast Period

2022 - 2030

Estimated Market Value (USD) in 2022

$16.3 Billion

Forecasted Market Value (USD) by 2030

$22.4 Billion

Compound Annual Growth Rate


Regions Covered



  • Oral Care Products: Maintaining Health of Teeth & Mouth

  • Toothpaste: An Essential Component of Routine Oral Hygiene Regimen

  • Developing Countries Turbo Charge Future Market Growth

  • Whitening Toothpastes Lead Global Toothpaste Market

  • Competitive Landscape

  • Multinationals Rule the Roost in the Toothpaste Market

  • Global Competitor Market Shares

  • Saturation Triggers Competition and Segmentation

  • Change in Marketers Strategy

  • Recent Market Activity

  • Leading Toothpaste Brands

  • Brand Extensions: Order of the Day

  • Advertising and Promotion

  • Advertising - For a "Brand" New Smile

  • The GEL Craze

  • Branding - Impact on Purchases

  • Advertising in the Children's Toothpaste Segment

  • Distribution Channels

  • Supermarkets Grabs the Largest Pie

  • Strategies to Increase Market Share

  • Emergence of Multi-Channel Buyers

  • Online Marketing Catching Up

  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

  • Product Overview

  • Types of Toothpastes

  • Regular

  • Anti-Caries / Fluoride Toothpastes

  • Whitening Toothpaste

  • Children's Toothpaste

  • Desensitizing Toothpaste

  • Gum Protection Toothpaste

  • Multi-benefit Toothpaste

  • Tartar Control Toothpaste

  • Toothpaste Formula

  • Toothpaste Ingredients

  • Select Toothpaste Ingredients and their Attributes / Functions


  • Emerging Countries: Underpenetrated Markets Present Significant Growth Potential

  • Exponential Increase in Global Urban Population

  • Burgeoning Middle Class Population

  • Demographic Trends Influence Marketer Strategies

  • Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes

  • Biotechnology to Enable Re-growth of Teeth

  • BioMin Technologies Introduces Innovative Toothpaste Ingredient

  • Rise in Value-Added Toothpastes

  • Select Value-Added Toothpaste Products

  • New Flavors Flood Market

  • Mint - The Preferred Toothpaste Flavor

  • Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes

  • Segment Trends in the Toothpaste Market

  • Popularity of Whitening Toothpastes

  • Toothpastes with Natural Ingredients Gain Popularity

  • Sensitivity Toothpastes

  • Children's Toothpaste

  • Remineralizing Systems

  • Triclosan: Effective but Faces Concerns over Environmental & Health Risks

  • Ban on Parabens in Few Markets

  • Recyclable Toothpaste Tube - The New Trend in Oral Care Market


  • CCA Industries, Inc. (USA)

  • Church & Dwight Co., Inc. (USA)

  • Colgate-Palmolive Company (USA)

  • Colgate-Palmolive (India) Limited (India)

  • Dabur India Limited (India)

  • GlaxoSmithKline plc (UK)

  • Henkel AG & Co. KGaA (Germany)

  • LG Household & Health Care Ltd. (South Korea)

  • Lion Corporation (Japan)

  • Patanjali Ayurved Limited (India)

  • Procter & Gamble Company (USA)

  • Ranir, LLC (USA)

  • Sunstar Suisse S.A. (Switzerland)

  • Unilever NV (Netherlands)

  • Hindustan Unilever Limited (India)

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