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Global Voice of the Customer (VoC) Analytics Market Report 2022: Future Growth Potential for Businesses Using Data-driven Tools to Capture Customer Sentiment during their End-to-end Digital Journey

·3-min read
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Dublin, June 03, 2022 (GLOBE NEWSWIRE) -- The "Global Voice of the Customer (VoC) Analytics Growth Opportunities" report has been added to's offering.

This report discusses noteworthy industry trends, key insights about technology optimization for VoC customers, industry growth drivers and restraints, VoC solution vendors' focus for the next 3 years, and VoC growth opportunities. The report also profiles 7 leading VoC solutions providers.

Well-established businesses receive massive amounts of feedback every day, obtained through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. This presents companies with an opportunity to collect remarkable volumes of customer data that they can use to enhance market intelligence.

VoC refers to the practice of collecting, analyzing, and distributing customer feedback to improve a product, solution, or service. With accurate VoC data, businesses can enhance customer experience (CX), meet unmet needs in the marketplace, and differentiate themselves from competitors.

Companies can unlock VoC through technologies such as sentiment analysis, which uses natural language processing (NLP), machine learning (ML), text analysis, and computational linguistics to identify the opinion, intent, or emotion behind the customers' words.

Sentiment analysis is redefining the VoC landscape, and it complements surveys and other traditional solicited feedback methods. The implementation of sentiment analysis brings several benefits to organizations, including the potential to increase RoI, revenue, and cost savings; the ability to boost customer retention; and the capability to offer an enhanced CX.

In addition, VoC platforms can generate automated, complex, and actionable insights that will change how businesses operate. Advancements in AI and IoT paired with higher sentiment analysis adoption guarantees a bright future for VoC tools.

Key Topics Covered:

1. Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?

  • The Strategic Imperative

  • The Impact of the Top Three Strategic Imperatives on the Global VoC Industry

  • Growth Opportunities Fuel the Growth Pipeline Engine

2. Introduction to the VoC Market

  • Introduction to VoC - Why It Is a Crucial Perspective that Companies Must Account for Across Channels

3. Benefits of VoC Technologies

  • Benefits of NLP and Sentiment Analysis for VoC

4. VoC Data Analysis Process - From VoC Data to Action

5. Customer Perspectives

  • Top CX Priorities, Global, 2021 to 2022

  • Interaction Channels Supported, by Industry, Global, 2021 to 2022

  • Priority of Technologies due to COVID-19, by Industry, Global, 2021 to 2022

  • Change in CSAT Score since Pandemic, Global, 2021 to 2022

  • Key Customer Perspective Insights

6. Market Growth Analysis

  • VoC Tools Boost Employee Experience and Customer Experience

  • Major Market & Technology Trends

  • Growth Drivers

  • Growth Restraints

7. VoC Provider Profiles

  • VoC Provider Profiles Inclusion Criteria

  • CallMiner

  • Cisco

  • DataEQ (Formerly BrandsEye)

  • InMoment

  • NICE


  • Verint

  • Wonderflow

  • VoC Vendors' Focus Areas for the Next 3 Years

  • 3 Steps to Optimize VoC Tool Deployment

8. Growth Opportunity Universe

  • VoC Market Growth Opportunities

  • Growth Opportunity 1 - Partnerships, Acquisitions, and Mergers to Boost Capabilities and Expand Utility

  • Growth Opportunity 2 - Enhancement of Visualization and Reporting Capabilities to Achieve Competitive Differentiation

  • Growth Opportunity 3 - Emphasis on Security and Data Compliance to Deepen Customer Trust

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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