How do influencers make money from Instagram?

Watch: How do influencers make money from Instagram?

Instagram influencers have been known to make hundreds of thousands of pounds for their content on the platform, and it can often look like the dream job.

Influencer content on Instagram is now a relatively well-established form of advertising, where influencers will endorse a product or brand and be remunerated in return.

Content creators can make money from posts on their Instagram stories to Instagram TV live streams, but being paid by a brand relies on a number of essential factors.

There are regulations in place to ensure influencers are clear about when any of their content has been paid for, and high profile influencers have been reprimanded for not adhering to these rules.