You've seen plenty of London's extravagant and expensive homes and hotels — but what about an insanely luxurious old age home, complete with a spa, high-end restaurant, and even a pet parlour?
Enter Auriens Chelsea, due to open in winter 2019/2020 with 55 one- or two-bedroom apartments targeted at over-65s.
The development will feature a 24-hour concierge, valet parking, a restaurant and private dining room, a wine cellar, library, gym, cinema, spa, pool, treatment rooms, a pet parlour, hotel rooms, and a beauty salon.
Its landscaped gardens will be designed by the winner of the Chelsea Flower Show, Andy Sturgeon, all with a view onto the Kings Road. There's a CGI image below.
It will also offer accountancy services, 24-hour room service, dog walking, and a schedule of events including pilates and yoga.
A one-bedroom apartment will go on sale for £3 million, while the penthouses will be offered at £11 million, complete with a terrace.
Co-founder Karen Mulville, an experienced property development entrepreneur, described life at the complex as "more akin to living in a luxury hotel."
She said: "What marks this project out as distinctive is that behind the design, and beautiful decorations is all the science and technology of a Swiss health clinic."
"Nothing at this level of design has been done before," she added.
A limited number (eight to 10) apartments are currently up for sale, and the rest won't be sold until the property opens its doors. So far, more than 60% of enquiries have been from people living within 2.5 miles of the development, according to Mulville.
Business Insider visited Auriens' studio — which it calls "a shop window into later life luxury" — to see what the property will look like.
Located in a converted shop off Sloane Square in Chelsea, Studio Auriens' task is to "unashamedly demonstrate its wares to a very particular and sophisticated shopper, a demographic which Auriens has named 'luxury later lifers.'"
It is modelled to portray what the £200 million development — a project by architects Pedro Roos from PDP London with an exterior inspired by Chelsea’s historic townhouses — will have in store for its residents.
Here's a model of a one-bed apartment.
Not a detail is missed, thanks to interiors crafted by Richmond International (the designers of The Langham and The Beaumont Hotel) in collaboration with the Royal College of Art, architects, and healthcare professionals.
This CGI image shows what the bedrooms will look like.
The kitchen cupboards, shown in the studio below, lower down to the countertops for easy access.
There are also arthritis-friendly handles, and the ovens open to the side. The company also recently hosted a hackathon and is investing in technology that can notify staff if an oven is left on or a fridge door is open, as well as monitoring technology to map residents' movement patterns.
There are non-slip mosaics in the marble bathrooms, and the showers feature simple set temperatures and on/off buttons.
Here's a picture of the real studio bathroom...
...as well as a CGI image of the space the company has planned.
Residents will also have access to a high level of care due to a 24/7 partnership with private nursing and care provider Draycott Nursing Care. This can involve occasional assistance, regular visits by a carer, or full-time care.
"It's the ultimate in convenience," Mulville told Business Insider. "Everything is taken care of if you want it to be."
Despite all of this, Auriens certainly doesn't look a thing like an old people's home. This CGI image shows what the lobby will look like.
The decor is incredibly luxurious, and with the team behind restaurants such as The Wolseley and The Delaunay planning the front of house and Executive Chef Marc Benzimra on board, the dining experience is also expected to be first class.
This area of the studio reflects what the restaurant will look like:
The company's other co-founder, award-winning British property developer and investor Johnny Sandelson, said: "We wanted to change the perceptions of our audience, to clearly demonstrate to our customers the luxury of a great hotel, the care and nursing of a medical facility, and a fun and style of a London club."
Mulville added: "Form has never really been considered with older people. It's just as important as function. Just because you're old you don't lose your sense of aesthetics."
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