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John Lewis Reveals Bumper Christmas Trading

(c) Sky News 2013

John Lewis has announced double digit sales increases for trading at its stores over the festive period.

The partnership made £684.8m in the five weeks to December 29, up almost 15% on the same period in 2011.

John Lewis said electricals and home technology were up 30.9%, while fashion and beauty climbed 10%.

Meanwhile, its home furnishings section only increased by 6.2%.

The firm added that compared with two years ago, total sales were up 25.5% and like-for-like sales grew by 20.1%.

Sales at broke through the £800m milestone, for the year, during December.

Online sales for the five weeks were up 44.3% on last year and the website now accounts for a quarter of the total firm's business.

Managing director Andy Street said: "I am delighted that John Lewis has delivered record breaking sales figures over the Christmas period and the first five days of clearance (sales).

"In an economic climate which continues to be volatile, to have achieved these results is testimony to the strength of the John Lewis brand and the commitment of all our partners to give outstanding service."

The results come as Boxing Day sales records were smashed after shoppers sent tills into meltdown across Britain's high streets.

Forecasters said more than £50m was estimated to have been taken in one day on London West End's famous shopping destinations of Bond Street, Regent Street and Oxford Street.

Mr Street added: "The success of our online operation and our pre-eminence as an omni-channel retailer cannot be underestimated.

"Above all, our success can be attributed to the inspiring and innovative products we offer our customers coupled with their trust that we will always provide the best quality and value and will always fulfil our "never knowingly undersold" promise."

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