LUXEMBOURG, March 10, 2023 (GLOBE NEWSWIRE) -- NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary, Pariplay, the leading aggregator and content provider, will launch content with major US-facing operator DraftKings in New Jersey, as it continues to make its mark in the burgeoning North American markets.
Tsachi Maimon, President of NeoGames, said: “DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
Wizard Games’, NeoGames’ in-house casino games studio, content will be available to DraftKings customers in the Garden State, including the hugely popular Spirit of Mustang and other successful localized titles for the US market. DraftKings also has access to a large selection of top performing third-party games, including content exclusively available through Pariplay.
Initially launching in New Jersey, Pariplay expects to also take its content live with DraftKings in Michigan and West Virginia, with a longer-term view to bring its portfolio to additional jurisdictions, pending agreement, licensure and regulatory approval.
The collaboration becomes the latest of major strides made by Pariplay in North America, as it looks to consolidate its position as the leading aggregation platform on the continent.
Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools that enhance player value.
NeoGames is a technology-driven innovator and a global leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators. The Company offers its customers a full-service suite of solutions, including proprietary technology platforms, two dedicated game studios with an extensive portfolio of engaging games – one in lottery and one in casino games, and a range of value-added services. The recent strategic acquisition of Aspire Global Group enables NeoGames to offer the most comprehensive portfolio across iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay, and a complete set of B2B Gaming tech and Managed Services. NeoGames remains an instrumental partner to its customers worldwide, as it works to maximize their revenue potential through various offerings, including regulation and compliance, payment processing, risk management, player relationship management, and player value optimization. NeoGames strives to be the long-term partner of choice for its customers, empowering them to deliver enjoyable and profitable programs to their players, generate more revenue, and maximize proceeds to governments and good causes.
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