Netherlands Gift Card and Incentive Card Market Intelligence Report 2020 with COVID-19 Impact Updates
Dublin, Oct. 07, 2020 (GLOBE NEWSWIRE) -- The "Netherlands Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.
Historically, the gift card market in Netherlands has recorded a steady growth with a CAGR of 11.6% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in Netherlands is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.
This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in Netherlands.
Though growth of gift card industry will be impacted due to pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.
Despite near-term challenges, medium to long term growth story of gift cards in Netherlands remains strong. The gift card industry in Netherlands will continue to grow over the forecast period and is expected to record a CAGR of 7.5% during 2020-2024. The gift card market in the country will increase from US$ 2085.9 million in 2019 to reach US$ 2646.7 million by 2024.
Along with broader gift card markets, digital gift cards or e-gift cards have witnessed strong growth. This growth in the gift card industry in the Netherlands can be primarily attributed to the overall growth of the e-commerce market in the country. Several gift card companies are using e-commerce or internet-based apps to promote usage of gift cards. For instance, Yesty offers its services of buying and sending gift cards using WhatsApp.
Holland America Line has already started offering gift cards to gift cruise experience. Gift cards offered by the quick-service restaurants are another example that is supporting growing trend of gifting culture in the Netherlands. For instance, a Dinner Cadeau gift card can be availed at more than 3000 restaurants in the country, making it a perfect gift for food-loving friends.
Booming retail sector is also contributing to the growth of gift card market. Leading retailers such as Zara and Ikea are offering gift cards for consumers to buy and use for gifting occasions. Ikea gift cards are available in both physical and digital formats and can be used in Ikea stores, restaurant, IKEA.nl, the Bistro and the Swedish Food Market. Both the physical and digital gift cards don't have an expiry date. Moreover, Zalando, a leading e-retailer in the Netherlands, lets its consumers to customize their gift cards.
Another factor that will drive the growth of the gift card market in the country, is the adoption of gift cards by businesses to offer their staff and employees with rewards and incentives during holidays and other occasions. For instance, employers in the Netherlands are choosing WeekendjeWeg gift cards to reward their staff. Employees can use these cards in more than 550 bungalow parks and 2000 hotels in Berlin, France, Benelux, Germany and popular destinations such as Paris. Any balance amount in the cards can be used on Bungalows.nl, Weekendjeweg.nl and Weekendjeweg.be.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Netherlands. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Scope
Total Spend on Gifts in Netherlands
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Netherlands
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Netherlands
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Netherlands
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer in Netherlands
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Netherlands
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Netherlands
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2020
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Netherlands
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Netherlands
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Netherlands
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Royal Ahold NV
Jumbo Supermarkten BV
Blokker Nederland BV
Sperwer Holding BV
Intergamma BV
Hema BV
Detailresult Groep NV
Sligro Food Group NV
V&D BV
Inter Ikea Systems BV
Euretco BV
H&M Hennes & Mauritz AB
Coperatieve Primera BA
For more information about this report visit https://www.researchandmarkets.com/r/hq4w7v
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