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Nokia 8 offers the 'bothie' to replace the selfie

(c) Sky News 2017: <a href="">Nokia 8 offers the 'bothie' to replace the selfie</a>

HMD Global is hoping a reinvention of the selfie will help the Nokia (Milan: 23568.MI - news) brand regain its place in the forefront of the mobile market.

Its first flagship phone - the Nokia 8 - features the "bothie".

Using both the forward and rear-facing cameras, photographers will be able to take a picture of themselves at the same time as whatever they are pointing their phones towards.

The Dual-Sight technology allows for video to be live-streamed to friends and to social feeds including to Facebook (NasdaqGS: FB - news) and YouTube.

The headline innovation of the Android-running device comes at the Finnish company, HMD Global, a private equity-backed firm led by former Nokia employees, attempts to reforge the brand's popularity.

A retro revamp of Nokia's famous 3310 handset went on sale in May , but in financial terms did not come close to challenge the titanic popularity of Apple (NasdaqGS: AAPL - news) , Samsung and China's Huawei devices.

The Nokia 8 is the ninth mobile device made by HMD Global, which has acquired the rights to make and sell phones under the Nokia brand.

A number of features are packed into its 7.3mm body which is milled from aluminium, including Qualcomm (Swiss: QCOM-USD.SW - news) 's Snapdragon 835 processor, 4GB of RAM and 64GB of internal storage - which can be extended via the MicroSD card slot.

The Nokia 8 is set to be released in September with an average retail price of €599 (£540), ahead of Samsung's and Apple's launches of their new phones.