UK markets close in 8 hours 22 minutes
  • FTSE 100

    0.00 (0.00%)
  • FTSE 250

    0.00 (0.00%)
  • AIM

    0.00 (0.00%)

    +0.0006 (+0.05%)

    +0.0014 (+0.11%)
  • Bitcoin GBP

    -695.49 (-1.70%)
  • CMC Crypto 200

    0.00 (0.00%)
  • S&P 500

    +105.23 (+2.11%)
  • DOW

    +456.87 (+1.18%)

    -0.37 (-0.47%)

    +0.40 (+0.02%)
  • NIKKEI 225

    +836.48 (+2.19%)

    +0.16 (+0.00%)
  • DAX

    +252.35 (+1.47%)
  • CAC 40

    0.00 (0.00%)

Online Gambling Global Market Report 2023: Growing Adoption of Augmented Reality and Virtual Reality in Gambling Presents Opportunities

Company Logo
Company Logo

Online Gambling Market

Online Gambling Market
Online Gambling Market

Dublin, May 31, 2023 (GLOBE NEWSWIRE) -- The "Online Gambling Market - Global Outlook & Forecast 2023-2028" report has been added to's offering.

The global online gambling market is expected to grow at a CAGR of 12.56% from 2022 to 2028.


Growing Adoption of Augmented Reality and Virtual Reality in Gambling

Gambling is highly sensitive and responsive to new technologies and innovations. The unprecedented growth of online gambling activities, such as online casinos and betting, has propelled players in the online gambling market to adopt new technologies to survive the competition. One such technology which is widely making inroads into the industry is augmented reality and virtual reality. The gambling industry has the highest potential to use AR and VR technology in the future.

Top gambling vendors would go for creating a VR casino environment during the forecast period. The implementation of AR technology provides online casinos with various options for improving and developing their gaming offerings. In casinos, this technology can introduce a range of new features. It can combine the best elements of live gaming and software with virtual reality add-ons and overlays to make a more engaging experience for its customers.

Growing Number of Live Casinos Worldwide

Live casinos have been very popular among gamblers worldwide. These casinos offer live dealers and real-time feeds that help replicate the experience and feel of a real-world land-based casino. These casinos are becoming popular among high-end paying customers who have been using real money in the past. Live casinos are gaining popularity worldwide, especially in the U.K., where online gambling has become very popular. Live casinos are gaining immense customer adoption, and major players such as Ladbrokes, William Hill, and Flutter Entertainment are already offering such an experience.

Stringent Regulations Across Regions

Online gambling has attracted legal scrutiny ever since the sport took off. Owing to the fine line of difference between the game of skills versus the game of chance, the overall business model has had to undergo several changes to laws & regulations across regions. Various countries worldwide are imposing restrictions on online gambling as they find it which could lead to financial loss. Thus, the imposition of restrictions can become a major restraint for the online gambling market as the vendor will lose out on the market from the region where online gambling is banned. Several states in the U.S. are imposing restrictions on online gambling and are even posing fines against some online gambling platforms for disobeying the laws.


The global online gambling market by product is segmented into casinos, lottery, betting, poker, and others. In 2022, the casino segment dominated the industry with over 52% market share. Further, online casinos are becoming popular worldwide. Playing a plethora of casino games from the comfort of one's own home has given impetus to the idea of online casinos, and revenue growth has been gaining much traction worldwide. Online casinos have yet to encroach on the largest traditional markets for casinos, such as Las Vegas and Macau. The advent of live casinos has given traditional casino owners a different approach to earning money and increasing profitability using digital channels. Live casinos have bettered the prospects of earning more revenue for traditional casino owners who faced the shortage of guest arrival as one of their biggest challenges.

Segmentation by Product

  • Casino

  • Lottery

  • Betting

  • Poker

  • Others


The desktop-based platform segment is expected to dominate the global online gambling market. Desktop gambling enables access to gambling sites and plays on desktop devices such as computers and laptops. Screen size is one of the most apparent benefits of desktop gambling, mainly when 4K monitors in 30+ inch sizes are available. Playing on big screens enables complete immersion in online gambling and catching some details that players could otherwise skip on a small mobile screen. For people with two or more screens, this enables playing different games simultaneously, even on different websites.

Segmentation by Platform

  • Desktop-based

  • Mobile

  • Others


Europe held the largest global online gambling market share, accounting for over 46% in 2022. The major reasons for the growth in demand were the growing number of online gambling websites in the region and the launch of mobile applications for online gambling activities in the industry. Further, online gambling activities are gaining popularity in many European countries, with the UK, Italy, and Nordic leading the industry growth in the region. In 2022?2028, in terms of value, the YOY growth of gambling will be high due to the increasing penetration of online gambling in Europe. One of the major reasons behind the high spending on gambling activities among European households is an increase in the per capita disposable income. An improving economy in many European countries has increased disposable income in Europe.

Segmentation by Geography

  • Europe

  • The U.K.

  • Italy

  • Nordics

  • Sweden

  • Denmark

  • Norway

  • Finland

  • France

  • Germany

  • Spain

  • APAC

  • Australia

  • China

  • China SAR Hong Kong

  • Mainland China

  • China SAR Macau

  • Japan

  • India

  • Singapore

  • North America

  • The U.S.

  • Canada

  • Latin America

  • Brazil

  • Mexico

  • Colombia

  • Middle East & Africa

  • South Africa

  • Turkey


The global online gambling market is moderately fragmented, with many local and international players. The competition among these players is intense. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades in the digital gambling domain. The leading global online gambling market vendors are bet365, Entain, Flutter Entertainment, Kindred, and William Hill. The present scenario forces vendors to refine their unique value proposition to achieve a strong industry presence.

Key Company Profiles

  • Bet365

  • Entain

  • Kindred

  • Flutter Entertainment

  • William Hill

Other Prominent Vendors

  • AsianLogic

  • Betway

  • Betfred Group

  • Betsafe

  • Betsson

  • Bet-at-Home

  • Bwin

  • Caesars Interactive Entertainment

  • Camelot

  • Casino Cosmopol

  • CasinoEuro

  • Casinostugan

  • Casumo

  • Comeon

  • Expekt

  • Folkeautomaten

  • GameTwist

  • Genting Berhad

  • Interwetten

  • Jackpotjoy

  • Las Vegas Sands

  • LeoVegas

  • MGM Resorts International

  • Mobilbet

  • Green

  • mybet

  • Nordicbet

  • NordicAutomaten

  • Norsk Tipping

  • Onlinecasino Deutschland

  • Pinnacle

  • Playtech

  • Rank Group

  • SJM

  • Sky Bet

  • Sportech

  • StarGames

  • Sunmaker

  • Svenska Spel

  • Tipico

  • Vera&John

  • win2day

  • Wynn Resorts

  • xBet

  • 8 Group


  • How big is the online gambling market?

  • What is the growth rate of the global online gambling market?

  • Which region dominates the global online gambling market share?

  • What are the significant trends in the online gambling market?

  • Who are the key players in the global online gambling market?

Key Attributes:

Report Attribute


No. of Pages


Forecast Period

2022 - 2028

Estimated Market Value (USD) in 2022

$105 Billion

Forecasted Market Value (USD) by 2028

$213.58 Billion

Compound Annual Growth Rate


Regions Covered


Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

5 Report Assumptions & Caveats

6 Market at a Glance

7 Premium Insights

8 Introduction

9 Value Chain Analysis

10 Market Opportunities & Trends
10.1 Growing Adoption of Augmented Reality and Virtual Reality in Gambling
10.2 Increased Betting on Esports
10.3 Inclusion of Digital/Cryptocurrency as Standard Money
10.4 Increasing Number of Internet Users

11 Market Growth Enablers
11.1 Growing Number of Live Casinos Worldwide
11.2 Increasing Gamification of Online Gambling Industry
11.3 Increased Focus on Online Strategy
11.4 Increasing Popularity Among Millennial & Gen Z Population

12 Market Restraints
12.1 Ethical Concerns
12.2 Rise in Technicalities Hindering Growth
12.3 Stringent Regulations Across Regions

13 Market Landscape

14 Product

15 Platform

16 Geography

17 Europe

18 Apac

19 North America

20 Latin America

21 Middle East & Africa

22 Competitive Landscape

23 Key Company Profiles

24 Other Prominent Vendors

25 Report Summary

26 Quantitative Summary

27 Appendix

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


CONTACT: CONTACT: Laura Wood,Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900