Rolex Named UK's Favourite Superbrand In Poll

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Luxury Swiss watchmaker Rolex has retained its place at the top of an annual list of UK superbrands for the second year running.

The firm beat Apple (NasdaqGS: AAPL - news) and Microsoft (NasdaqGS: MSFT - news) into second and third places respectively.

British Airways finished fourth in the top 20 Consumer Superbrands list, voted for by more than 2,900 British adults, with Coca-Cola following in fifth, Google (NasdaqGS: GOOG - news) in sixth and Hilton in seventh place.

Heathrow Airport, which finished eighth, was deemed to be a superbrand by 71% of voters and 80% of Londoners.

The list also included other household names including Kellogg's (ninth), Heinz (12th), Lego (15th), Disney (16th) and Nescafe (20th).

Apple moved up 16 places this year while Microsoft improved on last year's ranking at 45.

Facebook (NasdaqGS: FB - news) took 14th place this year but was not joined by Twitter, which languished at 86 on the list.

The BBC retained a place in the top 20 but dropped from last year's fifth spot, while Marks & Spencer (Other OTC: MAKSY - news) was the only retailer to make it into the top 20 in 17th place.

Stephen Cheliotis, chairman of the Superbrands Expert Council, said: "Consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world.

"It is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives - often much-loved British establishments that we still trust, despite recent problems for some.

"In addition, voters recognise newer technology brands that make our lives simpler, happier and better-connected in these difficult times."

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