Saks Fifth Avenue Plans 20 Stand-alone Fifth Avenue Club Locations by the End of 2024

Saks Fifth Avenue is expanding The Fifth Avenue Club, its luxury personal shopping and styling service.

The Fifth Avenue Club plans to have 20 stand-alone locations by yearend. Driven by positive customer response to existing locations, the expansion comes one year after the launch of The Fifth Avenue Club concept of private stand-alone suites in hotels and resorts across the U.S.

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The strategy is to reach a wider audience and deliver personal service in locations where Saks does not operate stores.

The newest Fifth Avenue Club location opened this week in Austin, and additional openings are scheduled throughout the summer in Fort Worth, Texas; St. Petersburg, Fla.; and Rancho Santa Fe, Calif., building on recent openings in Savannah, Ga.; Denver, and Minneapolis.

Women’s ready-to-wear is the leading category among visitors to the suites.

“The success of our stand-alone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them,” said Larry Bruce, president, Saks Fifth Avenue stores. “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community. We look forward to continued expansion of the highly personalized service and the expertly curated luxury assortment that Saks is known for to even more clients across the U.S.”

The Fifth Avenue Club in Napa Valley, Calif., at the Stanly Ranch, Auberge Resorts Collection.

The openings also further Saks’ continued partnership with leading luxury resort operator Marriott International and its portfolio of luxury brands including The Ritz-Carlton and St. Regis Hotels & Resorts, where nearly half of the locations are located. Auberge Resorts Collection is the key partner in the Fifth Avenue Club’s expansion into Texas with the openings in Austin and Fort Worth. The upcoming opening at the Rancho Valencia in Rancho Santa Fe marks the first location within a Relais & Chateaux property.

The Fifth Avenue Club in Savannah at the Hotel Bardo.

The stand-alone Fifth Avenue Club suites are an extension of the brand’s existing Fifth Avenue Clubs, which are located within Saks Fifth Avenue stores. There are 28 Fifth Avenue Clubs within Saks Fifth Avenue stores. All Fifth Avenue Club locations offer personal shopping and styling appointments, in addition to special events and trunk shows.

The Fifth Avenue Club recruits skilled personal stylists in local communities to provide clients with expert styling services based on each client’s specific needs and preferences, from clothing and accessories to shoes and fine jewelry.

The suites are not temporary and hours vary by location. Saks’ goal is to continue to service these new markets through this format. In a WWD story last year, Saks said it leases the suites in the resorts for a minimum of one year.

The Fifth Avenue Club in Nashville at the Conrad Nashville.

Through Fifth Avenue Clubs, clients can connect with a stylist for a consultation to discuss style preferences, wardrobe needs, sizing and designer preferences. Following the consultation, the stylist utilizes inventory from Saks.com and Saks Fifth Avenue stores.

Here are the locations of the stand-alone Fifth Avenue Clubs.

• Austin, Texas — Commodore Perry Estate, Auberge Resorts Collection

• Charleston, S.C. — The Dewberry

• Deer Valley, Utah — The St. Regis Deer Valley

• Denver, Colo. — Hotel Clio, a Luxury Collection Hotel, Denver Cherry Creek

• Fort Worth, Texas — Bowie House, Auberge Resorts Collection, opening summer 2024

• Honolulu, Hawaii  — The Ritz-Carlton Residences, Waikiki Beach

• Laguna Beach, Calif. — The Ritz-Carlton, Laguna Niguel

• Minneapolis, Minn. — JW Marriott Minneapolis Mall of America

• Napa Valley, Calif. — Stanly Ranch, Auberge Resorts Collection

• Nashville, Tenn. — Conrad Nashville

• Orlando, Fla. — The Ritz-Carlton Orlando, Grande Lakes

• Palo Alto, Calif. — Rosewood Sand Hill

• Rancho Santa Fe, Calif. — Rancho Valencia Resort & Spa, opening summer 2024

• Savannah, Ga. — Hotel Bardo

• St. Petersburg, Fla. — The Vinoy Resort & Golf Club, opening summer 2024

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