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Salesforce Inc. (CRM) Is a Trending Stock: Facts to Know Before Betting on It

Salesforce.com (CRM) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.

Over the past month, shares of this customer-management software developer have returned +5.4%, compared to the Zacks S&P 500 composite's +2.3% change. During this period, the Zacks Computer - Software industry, which Salesforce.com falls in, has gained 12.3%. The key question now is: What could be the stock's future direction?

While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.

Earnings Estimate Revisions

Here at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.

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Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

Salesforce.com is expected to post earnings of $1.61 per share for the current quarter, representing a year-over-year change of +64.3%. Over the last 30 days, the Zacks Consensus Estimate has changed +61.5%.

For the current fiscal year, the consensus earnings estimate of $7.11 points to a change of +35.7% from the prior year. Over the last 30 days, this estimate has changed +55.6%.

For the next fiscal year, the consensus earnings estimate of $8.80 indicates a change of +23.7% from what Salesforce.com is expected to report a year ago. Over the past month, the estimate has changed +26.1%.

Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Salesforce.com is rated Zacks Rank #1 (Strong Buy).

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

12-month consensus EPS estimate for CRM _12MonthEPSChartUrl
12-month consensus EPS estimate for CRM _12MonthEPSChartUrl

Projected Revenue Growth

Even though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.

For Salesforce.com, the consensus sales estimate for the current quarter of $8.17 billion indicates a year-over-year change of +10.2%. For the current and next fiscal years, $34.62 billion and $38.48 billion estimates indicate +10.4% and +11.1% changes, respectively.

Last Reported Results and Surprise History

Salesforce.com reported revenues of $8.38 billion in the last reported quarter, representing a year-over-year change of +14.4%. EPS of $1.68 for the same period compares with $0.84 a year ago.

Compared to the Zacks Consensus Estimate of $7.99 billion, the reported revenues represent a surprise of +4.99%. The EPS surprise was +24.44%.

The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates each time over this period.

Valuation

No investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Salesforce.com is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

Conclusion

The facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Salesforce.com. However, its Zacks Rank #1 does suggest that it may outperform the broader market in the near term.

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