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Smart TV Global Market Report 2021: COVID-19 Growth And Change To 2030

·4-min read

Major players in the Smart TV market are Sony Corporation, LG Electronics, Inc, TCL Corporation, Koninklijke Philips N. V. , Haier Electronics Group Co. , Ltd, Panasonic Corporation, Samsung Electronics, Apple Inc.

New York, April 27, 2021 (GLOBE NEWSWIRE) -- announces the release of the report "Smart TV Global Market Report 2021: COVID-19 Growth And Change To 2030" -
, Toshiba Corporation, and Hitachi Ltd.

The global smart tv market is expected grow from $147.8 billion in 2020 to $193.23 billion in 2021 at a compound annual growth rate (CAGR) of 30.7%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $284.19 billion in 2025 at a CAGR of 10%.

The smart TV market consists of sales of smart TV and related services that are used in homes, offices and education sectors. A smart TV is a digital TV that is basically an entertainment-specific, internet-connected, storage-ware device.

The smart TV market covered in this report is segmented by product type into 4K UHD TV, Full HD TV, HDTV, 8K TV. It is also segmented by panel type into LCD, LED, OLED, QLED and by end user into home, offices, education institutions, other.

The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The taxation of smart TV’s is a key factor hampering the growth of the smart TV market.Television is the only group in which two Goods and Services Tax (GST) levels apply.

Television sales of up to 32 inches are falling, accounting for 55 percent of overall sales in 2019 compared to 75 percent two years ago as consumers want to buy bigger displays, customers are delaying purchases anticipating a tax cut.For instance, in India, smart TVs are put under the highest tax slab of the Goods and Services Tax, with customers paying 28% of the already exorbitant prices at which TVs are priced.

Therefore, the taxation of smart TV’s is expected to limit the growth of the smart TV market.

In August 2019, Samba TV, a San Francisco-based company, provider of global TV data and audience analytics acquired Axwave Inc. for $30 million. This acquisition strengthens Samba’s market-leading understanding of global television advertising and improves the company’s ability to cross-platform monitor scope, frequency and conversion to real-world business results, including tune-in. Axwave, Inc., a California-based company, leading platform for real-time audio content recognition, and an international software development company that developed a proprietary fingerprinting-based automatic content recognition (ACR) technology.

The rising popularity of video-on-demand service is a key factor driving the growth of the smart TV market.Video on Demand (VoD) is one of the innovative features that Internet Protocol TV (IPTV) gives.

VoD gives consumers a range of available videos to choose from.The video is transmitted via the Real-Time Streaming Protocol.

In the recent years VOD has gained tremendous popularity, this has resulted in higher smart TV adoption rates.For instance, in 2019, US providers were the pioneer of VoD users.

Amazon Prime Video came at first with 72%, Netflix was second with 63%. In 2019, 53% of users spent more than $11 a month on streaming services, in 2018 the figure was only 43%. Therefore, the rising trend of video-on-demand service is expected to drive the growth of the smart TV market.

The 8K TV is a key trend in the smart TV market.The 8K TV sets have 33 million pixels, compared to 8 million pixels in a 4K package.

All those millions of extra pixels provide clearer, more accurate images than the 4 K UHD TVs.The 8K Ultra HD doubles the 4K Ultra HD resolution, and it is 16 times the full HD resolution.

In 2020, LG unveiled three new 8K versions and this year, Samsung tripled its 8K QLEDs. Therefore, TV manufacturers are gradually promoting 8K TVs as their 2020 flagship sets.

The countries covered in the market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Read the full report:

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