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What the new Labour government means for your money

Now that the dust has settled on the election we can take stock of what a Labour win will mean for your finances

Social Video Market Report 2024: Social Platforms Focus on Longer Video

Research and Markets
·2-min read
Company Logo
Company Logo

Long-Form Videos on Social Media

Long-Form Videos on Social Media
Long-Form Videos on Social Media

Dublin, July 03, 2024 (GLOBE NEWSWIRE) -- The "Social Video 2024: Platforms Focus on Longer Video" report has been added to ResearchAndMarkets.com's offering.

Time spent on social media is plateauing. Longer videos could keep users around longer while providing more monetization opportunities for platforms. But some short-form creators won't be receptive to the shift.

The era of bite-sized video is nearing an end as social media platforms push for longer content and consider video more holistically. Longer videos are easier to monetize and could spur users to spend more time on social media, but some creators see drawbacks.

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Key Question: Why are social media platforms prioritizing longer videos - and how are creators, marketers, and users responding to the shift?

Key Stat: More than half (53.1%) of Gen Zers watch long-form videos - those that are 90 seconds or longer - according to a July 2023 survey.


Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.

  • 5 Charts: Reliable data in simple displays for presentations and quick decision making.

  • 2 Expert Perspectives: Insights from industry and company leaders.

Key Topics Covered:

  • Executive Summary

  • Social platforms are embracing longer videos

  • Users' appetite for longer videos is growing

  • Longer videos are easier for platforms to monetize

  • Creators have mixed feelings about the shift to longer videos

  • Interviews

  • Sources

  • Media Gallery

Charts in This Report

  • More Than Half of Gen Zers Watch Long-Form Videos on Social Media

  • YouTube CTV Viewing Has Grown Exponentially

  • Education Is Most Searched Topic Among Gen Z on Social Platforms

  • Video's Share of Average Daily Social Network Time Has Grown, but Is Nearing a Plateau

  • Creators Make the Most Money From Brand Deals, but Their Earnings Breakdown Is Changing (billions in US social media creator revenues, by stream, 2021 & 2024)

Interviewed for This Report

  • Haley Austin - Buntin, Director, Digital Media

  • Jamie Gutfreund - Creator Vision, Founder

For more information about this report visit https://www.researchandmarkets.com/r/kjf5i3

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900