UK markets close in 6 hours 43 minutes
  • FTSE 100

    7,094.64
    +50.61 (+0.72%)
     
  • FTSE 250

    22,877.92
    +340.03 (+1.51%)
     
  • AIM

    1,190.90
    +9.28 (+0.79%)
     
  • GBP/EUR

    1.1819
    +0.0043 (+0.36%)
     
  • GBP/USD

    1.3343
    +0.0005 (+0.04%)
     
  • BTC-GBP

    42,658.91
    +1,725.95 (+4.22%)
     
  • CMC Crypto 200

    1,420.75
    -34.66 (-2.38%)
     
  • S&P 500

    4,594.62
    -106.84 (-2.27%)
     
  • DOW

    34,899.34
    -905.06 (-2.53%)
     
  • CRUDE OIL

    71.35
    +3.20 (+4.70%)
     
  • GOLD FUTURES

    1,797.70
    +12.20 (+0.68%)
     
  • NIKKEI 225

    28,283.92
    -467.70 (-1.63%)
     
  • HANG SENG

    23,852.24
    -228.28 (-0.95%)
     
  • DAX

    15,324.09
    +67.05 (+0.44%)
     
  • CAC 40

    6,790.05
    +50.32 (+0.75%)
     

In The Style founder Adam Frisby to step back as CEO of recently-floated online fashion retailer

·2-min read
Adam Frisby is the founder of retailer In The Style (In The Style)
Adam Frisby is the founder of retailer In The Style (In The Style)

Recently-floated online fashion retailer In The Style has revealed its entrepreneur founder Adam Frisby is to step back as CEO.

Frisby left school with no qualifications to work at Burger King and launched the company from his bedroom in 2013 with just a £1,000 redundancy cheque.

The 34-year-old steered his start-up to IPO this March, seeing it float on AIM at 200p per share. Frisby is now thought to be worth over £35 million.

In a surprise move, the founder today announced he has decided to now work in a newly-created, board-level role of chief brand officer.

In The Style is known for its collections with reality TV stars, and Frisby is to further develop partnerships with influencers and oversee the brand's creative direction in the new role.

Former The Very Group MD and former Tesco exec Sam Perkins is to take up the reins as group CEO from January 17.

Frisby hailed Perkins’ experience of scaling up businesses, and said: “With the scale of the business hat we are today, and with the many growth opportunities we have to go after, I felt that now is the right time to further strengthen our senior management team.”

The retailer's non-executive chairman, Jim Sharp, said the pair will "form a formidable partnership to drive forward the brand's continued expansion".

Sharp said Perkins being CEO "will also enable Adam to focus his energy and talent" on the new branding role.

Independent retail analyst Nick Bubb said the move from the "embattled" online fashion business came "out of the blue".

The retailer has seen its shares almost halve since mid-September, and recently cautioned on profits amid supply chain disruption and a higher rate of returns.

Analysts at Liberum said: "The appointment of a new CEO brings some substantial benefits to the group. It allows Adam Frisby the time and scope to focus on his core skill set of managing the group’s growing influencer base, the product and everything creative. At the same time, the new CEO brings a wealth of operational experience – something that ITS requires as it continues on its rapid growth trajectory."

Read More

Charles ‘damaged by aide’s resignation over alleged cash-for-honours scandal’

Charles’ former aide resigns from charity as Clarence House cuts ties

Halfords lifts profits outlook as CEO hails strategy wins

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting