Yahoo Finance UK’s favourite supermarket revealed
Shoppers across the country have voted for their best in-store supermarket and the results are in.
Marks and Spencers (MKS.L) has been crowned the nation’s favourite supermarket for a third year in a row, according to Which?.
M&S came out on top after securing a customer score of 76%, with the retailer securing five out of five stars for overall customer service, as well as staff availability and helpfulness, store appearance and overall quality of own-label and fresh products.
M&S does well on every measure except value for money, where customers give it just two stars. One said: “When l want something a bit special they never let me down (but) can be a bit pricey."
Aldi comes in second with a customer score of 73% for its in-store offering. However, it received only two stars for its range, availability and self-service checkouts.
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One customer said: “Excellent value but long queuing times at checkout."
Asda and Morrisons were both at the bottom of Which?’s rankings, with a score of 64%. Both scored just two stars for value for money and failed to achieve more than a mediocre score in any category. Talking about Asda, one shopper told Which?: “I regularly struggle to get everything I need.”
Meanwhile a Morrisons customer described the store as “hit and miss”.
Which? retail editor Ele Clark said: “M&S pipped Aldi to first place in our annual satisfaction survey this year, showing that – for shoppers who can afford it – quality products and brilliant customer service are still the key to a great in-store experience.
“No supermarket achieved five stars for value for money, but the fact that Aldi came second shows that price is still a top priority for many shoppers who’ve struggled with spiralling food costs for the last two years.”
There was also a separate ranking for online shopping, which saw Iceland nab in first position with a score of 80%.
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Coming in at joint second here were Waitrose and Tesco, both with scores of 76%. Waitrose earned three to five stars in all categories, on top of its customer score. One shopper told Which?: “A Rolls Royce grocer... online delivery is efficient and reliable.”
Meanwhile Tesco (TSCO.L) customers gave it four stars for delivery slot availability and communication, customer service, stock availability and quality of products. One shopper said: “Great apart from (that) they never seem to have the cheapest items in stock.”
In joint third place according to shoppers were Sainsbury’s (SBRY.L) and Ocado (OCDO.L), both earning a 75% customer score.
At the bottom of the online supermarkets table was Aldi, with a 57% customer score. It only managed two stars across the categories.
For the second year in a row, no supermarket achieved the full five stars in Which?’s annual supermarket survey when it came to value for money. Only Aldi and Lidl achieved four stars in this category for their in-store offerings, while Iceland was the only supermarket to achieve this online.
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