The Goodyear Tire & Rubber Company (GT)

EV tires wear out faster: How Goodyear is trying to fix it

Electric vehicle (EV) owners may face accelerated tire wear due to the substantial weight and torque of their vehicles. Goodyear (GT) senior vice president of Global Operations and chief technology officer Chris Helsel joins Wealth! to shed light on how the company aims to combat this issue. Helsel emphasizes that when it comes to EV tires, the focus is on creating solutions that enhance range without "compromising wear." He acknowledges that EVs tend to experience higher tire wear compared to internal combustion engine (ICE) vehicles. As a result, EV tire innovation will concentrate on areas such as tread design, material selection, and tire shape. Beyond sustainability, Helsel explains that Goodyear has incorporated various factors into their tire designs to balance consumer needs and affordability. These considerations include warranties, noise reduction, and overall performance trade-offs. For more expert insight and the latest market action, click here to watch this full episode of Wealth! This post was written by Angel Smith