Under terms of the partnership, Sun Life would pay to become the exclusive life insurance provider for Dah Sing Bank's 570,000 retail customers, beginning July, the companies said. The deal will bring in new customers for Sun Life and help the insurer expand its customer base in Hong Kong. The Hong Kong government had lifted COVID-19 restrictions and reopened its borders with China early this month, opening the lucrative market for insurance sales.
SINGAPORE (Reuters) -Sun Life Financial Inc has struck a 15-year bancassurance partnership in Hong Kong with Dah Sing Bank, a move that is likely to boost the Canadian insurer's presence in the special administrative region of Hong Kong. The deal comes at a time when Hong Kong is returning to normalcy as authorities downgrade COVID-19's status to an endemic disease from a severe respiratory disease, following a similar move by China in January.
(Bloomberg) -- Sun Life Financial Inc. is close to sealing an insurance partnership with Hong Kong banking group Dah Sing Financial Holdings Ltd., according to people familiar with the matter.Most Read from BloombergNew Zealand Prime Minister Ardern Announces Shock ResignationCrypto Firm Genesis Is Preparing to File for BankruptcyUsain Bolt Lost $12 Million in Savings to a ScamAmazon Kicks Off Round of Job Cuts Affecting 18,000 PeopleMicrosoft Cuts Include Game Divisions Behind Halo, StarfieldTh