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Apple Inc. (AAPL)

NasdaqGS - NasdaqGS Real-time price. Currency in USD
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165.00-2.04 (-1.22%)
At close: 04:00PM EDT
164.64 -0.36 (-0.22%)
After hours: 07:59PM EDT
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Trade prices are not sourced from all markets
Previous close167.04
Bid164.90 x 800
Ask165.05 x 600
Day's range164.08 - 166.40
52-week range162.80 - 199.62
Avg. volume61,567,136
Market cap2.548T
Beta (5Y monthly)1.28
PE ratio (TTM)25.66
Earnings dateN/A
Forward dividend & yield0.96 (0.57%)
Ex-dividend date09 Feb 2024
1y target estN/A
  • Yahoo Finance Video

    Streaming: Are consumers fed up with subscription costs yet?

    Streaming services have raised subscriptions costs in recent years with a potential for prices to keep increasing down the line. With inflation making its way through consumer goods and services, how are consumers feeling about these price increases? Will they continue to opt in to select services or should streaming companies like Amazon Prime Video (AMZN) be worried? D’Amore-McKim School of Business at Northeastern University Associate Dean of Research and Professor of Marketing Koen Pauwels joins Wealth! to give insight into how consumers are reacting to rising subscription costs from streaming providers.  "If you're the kind of consumer who is relatively price insensitive and you don't want to be bothered with ads and you want all of your shows to be on one kind of data provider so you don't have to lose the time to figure out which show is where, then you're going to settle [and] select for this ad-free tier," Pauwels points out, "which also means that Netflix (NFLX) can continue raising prices on that one because their pool of consumers choosing for this non-ad service is going to be more restricted, more selective who don't care about prices that much." For more expert insight and the latest market action, click here to watch this full episode of Wealth! This post was written by Nicholas Jacobino

  • Yahoo Finance Video

    China orders Apple to remove messaging apps from store: WSJ

    China has ordered Apple (AAPL) to remove popular messaging apps, including WhatsApp, from its app store, according to a report from The Wall Street Journal. The apps were removed due to supposed national security concerns, without officials specifying which ones. Yahoo Finance Tech Editor Dan Howley breaks down the latest development for Apple and what it could mean for the company's presence in China moving forward. For more expert insight and the latest market action, click here to watch this full episode. This post was written by Nicholas Jacobino


    Apple Has Been Left Behind in the AI Rally. Why It Might One Day Still Be the Big Winner.

    Artificial intelligence will soon be a valuable tool in our personal lives. Apple is well positioned to lead the pack.