NIKKEI 225
38,274.05 -131.61 (-0.34%) HANG SENG
17,763.03 +16.12 (+0.09%) CRUDE OIL
79.09 +0.09 (+0.11%) GOLD FUTURES
2,331.50 +20.50 (+0.89%) DOW
37,903.29 +87.37 (+0.23%) Bitcoin GBP
46,223.12 -2,040.82 (-4.23%)
ABNB Jan 2025 95.000 put
| Previous close | 1.8200 |
| Open | 1.8200 |
| Bid | 1.8900 |
| Ask | 2.1600 |
| Strike | 95.00 |
| Expiry date | 2025-01-17 |
| Day's range | 1.8200 - 1.8200 |
| Contract range | N/A |
| Volume | |
| Open interest | 4.31k |
- Yahoo Finance Video
Airbnb exec. talks newest experience booking category: Icons
Airbnb (ABNB) announced a new category of experiences called “Icons,” where customers can do anything from staying in the house from the Pixar film Up for a week to listening to unreleased Prince tracks in the Purple Rain home. Airbnb Chief Business Officer Dave Stevenson joins Yahoo Finance's Akiko Fujita to discuss the company’s newest marketing strategy. Stevenson explains that following the success of the Barbie Dream House stay last year, Airbnb decided to further pursue unique stays and experiences across the globe. “We can do some unique things in communities all around the world when you travel… this is just one way that we can show how we are doing so much more than just stays on Airbnb,” he says. As the busy summer travel season approaches, Stevenson has a positive outlook on how Airbnb’s “Icons” will drive growth and engage customers in unforgettable ways. For more expert insight and the latest market action, click here to watch this full episode. This post was written by Melanie Riehl
- Reuters
UPDATE 1-Airbnb launches new global marketing strategy geared around experiences
Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign.
ReutersAirbnb launches new global marketing strategy geared around experiences
Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign.
