AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. A low-key cross-border player until recently, Alibaba is now investing aggressively to boost global sales as domestic e-commerce growth wanes. Its international division, which includes AliExpress, is its fastest growing unit with revenues surging 45% year on year over January to March.
Following the news in March that AliExpress became the first exclusive global e-commerce partner of UEFA EURO 2024™, today, AliExpress, an international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. In this partnership, Beckham will help fans 'Score More with AliExpress' during UEFA EURO 2024™.
Alibaba Group Holding has emerged as a major backer of Moonshot AI, one of China's hottest artificial intelligence (AI) start-ups, holding a 36 per cent stake in the firm, according to the e-commerce giant's annual report. Alibaba has "invested a total of approximately US$0.8 billion (about RMB5.9 billion) for an approximately 36 per cent equity interest" in Moonshot AI in the past fiscal year 2024, the company said in its annual report filed with the Hong Kong stock exchange on Thursday. That v