NEW YORK, May 29, 2024--Today, FreeWheel, a global technology platform for the television advertising industry, and MediaScience, released new findings from its Viewer Experience Lab initiative. The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.
The telecom firm said it will offer YouTube Premium for $10 per month, offering savings of 30% to myPlan customers, starting Thursday. Peacock streaming service, under NBCUniversal, will be made available from June 5 through Verizon's +play, an entertainment hub that offers consolidated streaming and lifestyle subscriptions to customers.
The introduction of streaming has massively altered the playing field for sports rights.