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29 July 2022
Entain reveals record number of bets placed on the Women’s Euros, as the UK backs the Lionesses to bring football home
A record 1.5 million online bets have been placed on Women’s Euro 2022, marking a significant milestone for the fastest growing female sport in the world
In the UK, Ladbrokes and Coral have experienced a fivefold increase in the number of bets placed on the tournament, versus the Women’s Euros 2017
Ahead of the Women’s Euro 2022 final between England and Germany on Sunday, Entain, the global sports-betting, gaming and interactive entertainment group, reveals that the Lionesses are the favourites to win the trophy and bring football home. So far, 72% of bets placed with Ladbrokes Digital UK are on England to win the match in 90 minutes.
Entain’s data also reveals that, as of 28 July 2022:
1.5 million online bets in total, across all of Entain’s brands, have been placed on the tournament. 14% of these bets have been made by women
In the UK specifically, Ladbrokes and Coral have experienced a fivefold increase in the number of bets placed on the tournament (up to and including the semi-final), versus the Women’s Euro 2017. There has also been a sixfold increase in bets placed by women, compared to the previous tournament in 2017
Fans in the UK have been the biggest bettors on Women’s Euro 2022, placing 46% of the total online bets, followed by Germany (22%) and Brazil (16%)
From the beginning of the tournament, fans have shown their patriotic side, with nearly 60% of outright bets from the UK rooting for England to win. Likewise, there have been nearly 60% of outright bets from Germany banking on their home team to walk away as champions
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https://www.legalsportsreport.com/58127/entain-draftkings-deal-deadline-extension/
The Company is way better off without DraftKings for multiple business and culture-related reasons. MGM might be a different story, at some point.
Back to normal times for a while.
https://www.gamblingnews.com/news/entain-completes-unikrn-acquisition-readies-to-launch-esports-in-2022/
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https://www.casino.org/news/draftkings-may-be-focusing-on-tech-not-betmgm-in-entain-pursuit/