The firm registered a 574% increase in travel searches to Switzerland for May 2025, when the Alpine country will host the next edition of the musical event. However, the exact date and the Swiss city where Eurovision will take place are not yet known. Eurovision fever had already boosted travel searches for the Swedish coastal city of Malmo by 176% between September 2023 and April 2024, the travel firm said last month.
LAS VEGAS, April 11, 2024--eDreams ODIGEO (hereinafter, ‘the Company’ or ‘eDO’ for short), the world’s leading travel subscription company and one of Europe’s largest e-commerce companies was a participant at Next’24. This premier annual event, hosted by Google Cloud and dedicated to innovation, took place this year in Las Vegas, United States.
BARCELONA, Spain, April 04, 2024--Celebrating the 25th anniversary of its flagship brand, eDreams, eDreams ODIGEO, the subscription platform that led the adoption of AI in travel over a decade ago, unveils research insights into how AI is transforming the travel experiences of global consumers today, catalyzing an era of hyper-personalized experiences.