BofA Securities Senior Consumer Goods Analyst Bryan Spillane joins Market Domination to give insight into the health of the consumer and find investment opportunities in consumer staples (XLP) during this economic cycle. Spillane lays out the current scenario with consumer behavior: "Elasticity hasn't really come back right yet, right? Volumes haven't come back yet. So we are seeing changes in consumer behavior, more economizing, and a lot of different ways. But with that pricing... volumes don't come back, we're going to start looking at, for some of these companies, organic sales begin to flirt with going negative and that's going to be a very big storyline as we move through the back part of this year." For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Nicholas Jacobino
Gatorade, the world's most superior sports drink, announced the return of its iconic tagline, "Is It In You?", with the largest campaign in the brand's history. The tagline, first cemented into sports culture in the 1990s and early 2000s with Michael Jordan dripping in Gatorade-colored sweat, reintroduces the concept of "IT" – the inner drive that fuels greatness – with a modern twist for a new generation of athletes. The original campaign, which helped fuel Gatorade's growth, returns as the bra
Two of PepsiCo's most iconic brands – Lay's and Gatorade – join forces to fuel global grassroots initiatives, champion equal opportunities for women on the pitch and continue PepsiCo's longstanding support of women in sport through its partnership with UEFA.