Previous close | 11.60 |
Open | 10.91 |
Bid | 13.40 |
Ask | 17.30 |
Strike | 50.00 |
Expiry date | 2024-05-17 |
Day's range | 10.91 - 11.60 |
Contract range | N/A |
Volume | |
Open interest | 57 |
Shares rose after investors focused more on its rising membership prices and less on its lowered full-year guidance and other issues, including the fallout from its gender-inclusive bathroom policy.
Interim CEO Craig Benson says on a call with analysts that an incident at an Alaska gym is believed to have caused softer joins and an increase in cancellations in March. The incident involved Planet Fitness's trans-inclusive bathroom policy, and garnered calls for boycotts and led to some reports of bomb threats at individual locations. Benson says the company's policy is in-line with industry peers and has been in place for years.
New Planet Fitness gym members will have to pay more for a basic membership for the first time since 1998.