QSR Nov 2025 70.000 put

McDonald's needs consistency in value meal messaging: Analyst

First, it was the chicken sandwich wars, now fast food chains are going all in on competing value meals. Citi Director and Restaurant Analyst Jon Tower comes onto Market Domination to talk about how he envisions these value meal strategies panning out for the competing brands, which now includes McDonald's (MCD), Wendy's (WEN), Restaurant Brands International's (QSR) Burger King, and Yum! Brands' (YUM) Taco Bell. "Many of them have come to reasonable levels in terms of what they're going to promote, when they're going to promote it, how they're going to do it. And I think it should start moving the needle for traffic," Tower says about the relationships between franchisees and franchisors. For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Luke Carberry Mogan. Catch more of Yahoo Finance's coverage on the latest fast food value meals: Are consumers responding to fast food's new value options? Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks? McDonald's $5 value meal hits menus as the Golden Arches looks to bring customers back Taco Bell joins the fast food value meal trend McDonald's officially adds $5 value meal to menu UBS maintains McDonald's Buy rating, cites value meal boost The key to value meals: Don't 'sacrifice' quality for price Fast food companies compete for the best value meal