TGT Nov 2024 65.000 put
- Associated Press Finance
Target to reduce number of stores carrying Pride-themed merchandise after last year's backlash
Target confirmed that it won't be carrying its LGBTQ+ merchandise for Pride month in June in some stores after the discount retailer received backlash last year for its assortment that also cut into sales. Target, which operates roughly 2,000 stores, said Friday that the decision to offer Pride merchandise, including adult apparel, home products, food and beverage at the stores will be based on “guest insights and consumer research.” A Target spokeswoman declined to disclose the number of stores that won't be carrying the merchandise.
- CNN Business
Target is dialing back on Pride merchandise after right-wing backlash
Target is limiting the number of stores that will sell LGBTQ-themed merchandise for Pride Month in June following a boycott from right-wing activists last year that took a toll on the brand’s bottom line.
- Reuters
REFILE-UPDATE 1-Target to cut LGBTQ Pride month products from some stores after backlash, Bloomberg reports
Target is planning to cut LGBTQ-themed merchandise from some of its stores during Pride Month this June, Bloomberg News reported on Thursday, after a backlash hit sales of the retailer last year. Target plans to offer the full assortment of the merchandise online but is examining store-level data to decide which physical locations will carry the products, the report said, citing people familiar with the matter. Target is likely to stock the products in about half of its nearly 2,000 stores in the U.S., the report said.
