Uber Technologies Inc. (NASDAQ:UBER) has taken a series of new initiatives to prepare for the anticipated surge in demand during the upcoming Olympics in Paris, France. Among these is a unique offering of free Seine river cruises, known as “Uber Cruises,” available from July 12 to August 3. Additionally, Uber is launching “Uber Bubbles,” which includes a day trip featuring champagne tastings. To support these efforts, Uber plans a significant investment in driver incentives and rider discounts,
Uber will offer cruises on the Seine river and a Champagne tasting tour during the upcoming Olympics in Paris.
Paris is expecting 30% more visitors this summer than usual—and Uber's support may help the city's public transport systems cope with the strain.