IBM and WPP unite to launch a cutting-edge B2B solution, harnessing AI and advanced analytics to transform global marketing strategies.
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WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.